Friday, December 8, 2006
Are affiliate prgrams sensible?
Are Affiliate Programs Sensible?
By Denise Hall (c) 2003
Have you ever wondered how "the big guys" earn so much
money on the internet? Sure, some of them have huge
advertising budgets, which puts small business owners at a
disadvantage.
But some of the biggest names today started out just like
you and me. They had low advertising budgets and fumbled
their way around the internet trying to get visitors to
their websites and sell their products.
Even though they had terrific products, they couldn't sell
them if no one knew about them. They put on their thinking
caps to find the easiest and least expensive way to get
visitors and make sales.
They finally came up with a plan that would benefit not
only them, but others as well. If they could get other
people to promote their products and websites, they could
earn more money.
And so, Affiliate Programs were born! What a concept! A
better way to get visitors to a website and sell more
products!
They offer their visitors the opportunity to "partner" with
them, often for free, to help sell their products. And many
of them offer two-tier affiliate programs.
So if I sign up as an affiliate I can get others to sign up
under me as my sub-affiliates. I earn a commission for
sales I make directly to my customers. But I also earn a
smaller commission for sales that my sub-affiliates make.
It's a winning situation for everyone! The "big guy" made
money because he sold his product. However, he might not
have made that sale if it wasn't for my advertisement. And I
made money because I advertised his products.
The concept of affiliate programs is really not so new. It's
similar to selling cosmetics or other products for many
well-known companies.
For instance, I have no idea how to invent a new cologne,
but I know how to sell it. Therefore, I could sign up as a
representative for a cosmetics company. They, in turn,
would pay me a commission for selling their products.
Why would they do that? Because they can't possibly reach
all the potential customers by themselves.
By becoming an affiliate for someone who knows much more
about computers and digital products than I do, I have the
advantage of selling quality products that I can't create
myself.
And they have the advantage of their affiliates doing some
of the "leg work" for them because they can't possibly reach
all the potential customers in this vast internet world.
The next time you visit a website offering products you
like, check to see if they offer an affiliate program. Even
if you don't wish to place an order for a product at that
time, you can sign up as an affiliate.
In the future when you do order you may be able to use your
own affiliate URL and give yourself the commission. Most
companies allow this procedure.
In the meantime you can let your customers know that you
have new products available, as well as affiliate programs
for them to join. It's a great way to get backend sales.
So there you have it! The reasons for affiliate programs and
why it makes sense for people to sign up. By offering
well-known products on your website or in your ezine you
are in a win-win situation and can potentially earn big
money like the "internet gurus."
**************************************************
Denise Hall is the owner of Home Business on a Budget which
specializes in tools and resources for your home business
needs. Visit http://www.home-business-on-a-budget.com today.
Get weekly articles, tips, information and resources here:
http://tinyurl.com/4f9k8
To receive Denise's new articles when they're written
mailto:DHall_Articles-SUBSCRIBE@isoresponder.com
------------------------------------------------------------
This article may be reprinted in its entirety with this
resource box included.
**************************************************
By Denise Hall (c) 2003
Have you ever wondered how "the big guys" earn so much
money on the internet? Sure, some of them have huge
advertising budgets, which puts small business owners at a
disadvantage.
But some of the biggest names today started out just like
you and me. They had low advertising budgets and fumbled
their way around the internet trying to get visitors to
their websites and sell their products.
Even though they had terrific products, they couldn't sell
them if no one knew about them. They put on their thinking
caps to find the easiest and least expensive way to get
visitors and make sales.
They finally came up with a plan that would benefit not
only them, but others as well. If they could get other
people to promote their products and websites, they could
earn more money.
And so, Affiliate Programs were born! What a concept! A
better way to get visitors to a website and sell more
products!
They offer their visitors the opportunity to "partner" with
them, often for free, to help sell their products. And many
of them offer two-tier affiliate programs.
So if I sign up as an affiliate I can get others to sign up
under me as my sub-affiliates. I earn a commission for
sales I make directly to my customers. But I also earn a
smaller commission for sales that my sub-affiliates make.
It's a winning situation for everyone! The "big guy" made
money because he sold his product. However, he might not
have made that sale if it wasn't for my advertisement. And I
made money because I advertised his products.
The concept of affiliate programs is really not so new. It's
similar to selling cosmetics or other products for many
well-known companies.
For instance, I have no idea how to invent a new cologne,
but I know how to sell it. Therefore, I could sign up as a
representative for a cosmetics company. They, in turn,
would pay me a commission for selling their products.
Why would they do that? Because they can't possibly reach
all the potential customers by themselves.
By becoming an affiliate for someone who knows much more
about computers and digital products than I do, I have the
advantage of selling quality products that I can't create
myself.
And they have the advantage of their affiliates doing some
of the "leg work" for them because they can't possibly reach
all the potential customers in this vast internet world.
The next time you visit a website offering products you
like, check to see if they offer an affiliate program. Even
if you don't wish to place an order for a product at that
time, you can sign up as an affiliate.
In the future when you do order you may be able to use your
own affiliate URL and give yourself the commission. Most
companies allow this procedure.
In the meantime you can let your customers know that you
have new products available, as well as affiliate programs
for them to join. It's a great way to get backend sales.
So there you have it! The reasons for affiliate programs and
why it makes sense for people to sign up. By offering
well-known products on your website or in your ezine you
are in a win-win situation and can potentially earn big
money like the "internet gurus."
**************************************************
Denise Hall is the owner of Home Business on a Budget which
specializes in tools and resources for your home business
needs. Visit http://www.home-business-on-a-budget.com today.
Get weekly articles, tips, information and resources here:
http://tinyurl.com/4f9k8
To receive Denise's new articles when they're written
mailto:DHall_Articles-SUBSCRIBE@isoresponder.com
------------------------------------------------------------
This article may be reprinted in its entirety with this
resource box included.
**************************************************
Are affiliate prgrams sensible?
Are Affiliate Programs Sensible?
By Denise Hall (c) 2003
Have you ever wondered how "the big guys" earn so much
money on the internet? Sure, some of them have huge
advertising budgets, which puts small business owners at a
disadvantage.
But some of the biggest names today started out just like
you and me. They had low advertising budgets and fumbled
their way around the internet trying to get visitors to
their websites and sell their products.
Even though they had terrific products, they couldn't sell
them if no one knew about them. They put on their thinking
caps to find the easiest and least expensive way to get
visitors and make sales.
They finally came up with a plan that would benefit not
only them, but others as well. If they could get other
people to promote their products and websites, they could
earn more money.
And so, Affiliate Programs were born! What a concept! A
better way to get visitors to a website and sell more
products!
They offer their visitors the opportunity to "partner" with
them, often for free, to help sell their products. And many
of them offer two-tier affiliate programs.
So if I sign up as an affiliate I can get others to sign up
under me as my sub-affiliates. I earn a commission for
sales I make directly to my customers. But I also earn a
smaller commission for sales that my sub-affiliates make.
It's a winning situation for everyone! The "big guy" made
money because he sold his product. However, he might not
have made that sale if it wasn't for my advertisement. And I
made money because I advertised his products.
The concept of affiliate programs is really not so new. It's
similar to selling cosmetics or other products for many
well-known companies.
For instance, I have no idea how to invent a new cologne,
but I know how to sell it. Therefore, I could sign up as a
representative for a cosmetics company. They, in turn,
would pay me a commission for selling their products.
Why would they do that? Because they can't possibly reach
all the potential customers by themselves.
By becoming an affiliate for someone who knows much more
about computers and digital products than I do, I have the
advantage of selling quality products that I can't create
myself.
And they have the advantage of their affiliates doing some
of the "leg work" for them because they can't possibly reach
all the potential customers in this vast internet world.
The next time you visit a website offering products you
like, check to see if they offer an affiliate program. Even
if you don't wish to place an order for a product at that
time, you can sign up as an affiliate.
In the future when you do order you may be able to use your
own affiliate URL and give yourself the commission. Most
companies allow this procedure.
In the meantime you can let your customers know that you
have new products available, as well as affiliate programs
for them to join. It's a great way to get backend sales.
So there you have it! The reasons for affiliate programs and
why it makes sense for people to sign up. By offering
well-known products on your website or in your ezine you
are in a win-win situation and can potentially earn big
money like the "internet gurus."
**************************************************
Denise Hall is the owner of Home Business on a Budget which
specializes in tools and resources for your home business
needs. Visit http://www.home-business-on-a-budget.com today.
Get weekly articles, tips, information and resources here:
http://tinyurl.com/4f9k8
To receive Denise's new articles when they're written
mailto:DHall_Articles-SUBSCRIBE@isoresponder.com
------------------------------------------------------------
This article may be reprinted in its entirety with this
resource box included.
**************************************************
By Denise Hall (c) 2003
Have you ever wondered how "the big guys" earn so much
money on the internet? Sure, some of them have huge
advertising budgets, which puts small business owners at a
disadvantage.
But some of the biggest names today started out just like
you and me. They had low advertising budgets and fumbled
their way around the internet trying to get visitors to
their websites and sell their products.
Even though they had terrific products, they couldn't sell
them if no one knew about them. They put on their thinking
caps to find the easiest and least expensive way to get
visitors and make sales.
They finally came up with a plan that would benefit not
only them, but others as well. If they could get other
people to promote their products and websites, they could
earn more money.
And so, Affiliate Programs were born! What a concept! A
better way to get visitors to a website and sell more
products!
They offer their visitors the opportunity to "partner" with
them, often for free, to help sell their products. And many
of them offer two-tier affiliate programs.
So if I sign up as an affiliate I can get others to sign up
under me as my sub-affiliates. I earn a commission for
sales I make directly to my customers. But I also earn a
smaller commission for sales that my sub-affiliates make.
It's a winning situation for everyone! The "big guy" made
money because he sold his product. However, he might not
have made that sale if it wasn't for my advertisement. And I
made money because I advertised his products.
The concept of affiliate programs is really not so new. It's
similar to selling cosmetics or other products for many
well-known companies.
For instance, I have no idea how to invent a new cologne,
but I know how to sell it. Therefore, I could sign up as a
representative for a cosmetics company. They, in turn,
would pay me a commission for selling their products.
Why would they do that? Because they can't possibly reach
all the potential customers by themselves.
By becoming an affiliate for someone who knows much more
about computers and digital products than I do, I have the
advantage of selling quality products that I can't create
myself.
And they have the advantage of their affiliates doing some
of the "leg work" for them because they can't possibly reach
all the potential customers in this vast internet world.
The next time you visit a website offering products you
like, check to see if they offer an affiliate program. Even
if you don't wish to place an order for a product at that
time, you can sign up as an affiliate.
In the future when you do order you may be able to use your
own affiliate URL and give yourself the commission. Most
companies allow this procedure.
In the meantime you can let your customers know that you
have new products available, as well as affiliate programs
for them to join. It's a great way to get backend sales.
So there you have it! The reasons for affiliate programs and
why it makes sense for people to sign up. By offering
well-known products on your website or in your ezine you
are in a win-win situation and can potentially earn big
money like the "internet gurus."
**************************************************
Denise Hall is the owner of Home Business on a Budget which
specializes in tools and resources for your home business
needs. Visit http://www.home-business-on-a-budget.com today.
Get weekly articles, tips, information and resources here:
http://tinyurl.com/4f9k8
To receive Denise's new articles when they're written
mailto:DHall_Articles-SUBSCRIBE@isoresponder.com
------------------------------------------------------------
This article may be reprinted in its entirety with this
resource box included.
**************************************************
Are affiliate prgrams sensible?
Are Affiliate Programs Sensible?
By Denise Hall (c) 2003
Have you ever wondered how "the big guys" earn so much
money on the internet? Sure, some of them have huge
advertising budgets, which puts small business owners at a
disadvantage.
But some of the biggest names today started out just like
you and me. They had low advertising budgets and fumbled
their way around the internet trying to get visitors to
their websites and sell their products.
Even though they had terrific products, they couldn't sell
them if no one knew about them. They put on their thinking
caps to find the easiest and least expensive way to get
visitors and make sales.
They finally came up with a plan that would benefit not
only them, but others as well. If they could get other
people to promote their products and websites, they could
earn more money.
And so, Affiliate Programs were born! What a concept! A
better way to get visitors to a website and sell more
products!
They offer their visitors the opportunity to "partner" with
them, often for free, to help sell their products. And many
of them offer two-tier affiliate programs.
So if I sign up as an affiliate I can get others to sign up
under me as my sub-affiliates. I earn a commission for
sales I make directly to my customers. But I also earn a
smaller commission for sales that my sub-affiliates make.
It's a winning situation for everyone! The "big guy" made
money because he sold his product. However, he might not
have made that sale if it wasn't for my advertisement. And I
made money because I advertised his products.
The concept of affiliate programs is really not so new. It's
similar to selling cosmetics or other products for many
well-known companies.
For instance, I have no idea how to invent a new cologne,
but I know how to sell it. Therefore, I could sign up as a
representative for a cosmetics company. They, in turn,
would pay me a commission for selling their products.
Why would they do that? Because they can't possibly reach
all the potential customers by themselves.
By becoming an affiliate for someone who knows much more
about computers and digital products than I do, I have the
advantage of selling quality products that I can't create
myself.
And they have the advantage of their affiliates doing some
of the "leg work" for them because they can't possibly reach
all the potential customers in this vast internet world.
The next time you visit a website offering products you
like, check to see if they offer an affiliate program. Even
if you don't wish to place an order for a product at that
time, you can sign up as an affiliate.
In the future when you do order you may be able to use your
own affiliate URL and give yourself the commission. Most
companies allow this procedure.
In the meantime you can let your customers know that you
have new products available, as well as affiliate programs
for them to join. It's a great way to get backend sales.
So there you have it! The reasons for affiliate programs and
why it makes sense for people to sign up. By offering
well-known products on your website or in your ezine you
are in a win-win situation and can potentially earn big
money like the "internet gurus."
**************************************************
Denise Hall is the owner of Home Business on a Budget which
specializes in tools and resources for your home business
needs. Visit http://www.home-business-on-a-budget.com today.
Get weekly articles, tips, information and resources here:
http://tinyurl.com/4f9k8
To receive Denise's new articles when they're written
mailto:DHall_Articles-SUBSCRIBE@isoresponder.com
------------------------------------------------------------
This article may be reprinted in its entirety with this
resource box included.
**************************************************
By Denise Hall (c) 2003
Have you ever wondered how "the big guys" earn so much
money on the internet? Sure, some of them have huge
advertising budgets, which puts small business owners at a
disadvantage.
But some of the biggest names today started out just like
you and me. They had low advertising budgets and fumbled
their way around the internet trying to get visitors to
their websites and sell their products.
Even though they had terrific products, they couldn't sell
them if no one knew about them. They put on their thinking
caps to find the easiest and least expensive way to get
visitors and make sales.
They finally came up with a plan that would benefit not
only them, but others as well. If they could get other
people to promote their products and websites, they could
earn more money.
And so, Affiliate Programs were born! What a concept! A
better way to get visitors to a website and sell more
products!
They offer their visitors the opportunity to "partner" with
them, often for free, to help sell their products. And many
of them offer two-tier affiliate programs.
So if I sign up as an affiliate I can get others to sign up
under me as my sub-affiliates. I earn a commission for
sales I make directly to my customers. But I also earn a
smaller commission for sales that my sub-affiliates make.
It's a winning situation for everyone! The "big guy" made
money because he sold his product. However, he might not
have made that sale if it wasn't for my advertisement. And I
made money because I advertised his products.
The concept of affiliate programs is really not so new. It's
similar to selling cosmetics or other products for many
well-known companies.
For instance, I have no idea how to invent a new cologne,
but I know how to sell it. Therefore, I could sign up as a
representative for a cosmetics company. They, in turn,
would pay me a commission for selling their products.
Why would they do that? Because they can't possibly reach
all the potential customers by themselves.
By becoming an affiliate for someone who knows much more
about computers and digital products than I do, I have the
advantage of selling quality products that I can't create
myself.
And they have the advantage of their affiliates doing some
of the "leg work" for them because they can't possibly reach
all the potential customers in this vast internet world.
The next time you visit a website offering products you
like, check to see if they offer an affiliate program. Even
if you don't wish to place an order for a product at that
time, you can sign up as an affiliate.
In the future when you do order you may be able to use your
own affiliate URL and give yourself the commission. Most
companies allow this procedure.
In the meantime you can let your customers know that you
have new products available, as well as affiliate programs
for them to join. It's a great way to get backend sales.
So there you have it! The reasons for affiliate programs and
why it makes sense for people to sign up. By offering
well-known products on your website or in your ezine you
are in a win-win situation and can potentially earn big
money like the "internet gurus."
**************************************************
Denise Hall is the owner of Home Business on a Budget which
specializes in tools and resources for your home business
needs. Visit http://www.home-business-on-a-budget.com today.
Get weekly articles, tips, information and resources here:
http://tinyurl.com/4f9k8
To receive Denise's new articles when they're written
mailto:DHall_Articles-SUBSCRIBE@isoresponder.com
------------------------------------------------------------
This article may be reprinted in its entirety with this
resource box included.
**************************************************
============================================================
5 Reasons Why Certain Newsletters Get *READ*,
Whilst Others Get *TRASHED*!
by Michael Green
============================================================
It's a simple truth...
Some newsletters seem to attract readers like bees to honey -
whilst others seem to struggle to find a marketplace of
accepting and interested subscribers. But why?
What's the big difference between success and failure when it
comes to publishing your own newsletter? And what should you aim
to do, if your goal is to build an army of loyal subscribers?
For the first time ever, acknowledged newsletter expert, Michael
Green, reveals his top five hints for creating your own winning
newsletter or Ezine publication.
===========
#1. CONTENT
===========
If you edit a newsletter and think you can muddle through without
top quality content, then think again!
Let's look at it this way. With so many newsletter titles out
there today - especially on the web - the choice for readers is
almost endless.
Your audience is more subtly aware of the quality of your
editorial, articles and content, than you may think.
So don't skimp when it comes to finding top quality contributions
for your publication. It should be obvious, but great content
matters, perhaps more than ever before.
=========
#2. STYLE
=========
Great newsletters all have one thing in common. They display
style and personality.
Wait a minute...can a newsletter really have a personality?
You bet. In fact, it must have a personality, or it's simply
doomed to fail!
Your readers *really* need to appreciate what your publication
is all about. Which perspective are you approaching your subject
from? Are you light-hearted or serious? Do you display the
traits that can foster trust from your readership?
Don't leave your readers in any doubt about your market position.
Display style and personality in every issue and be sure to
allow your readers to share in your spirit.
=============
#3. FREQUENCY
=============
A big difference between newsletters that get read, and those
that get trashed, is that the good ones are nearly always
published to a regular schedule which is advertised in advance
and understood by their readerships.
So determine a publishing schedule, let it be known, and rigidly
stick to it.
If you want others to take your newsletter or Ezine seriously,
then you need to work your way into your readerships routine.
A regular publishing timetable helps you to achieve this goal
and so "frequency" is an important feature in achieving success
for your newsletter.
But remember, frequency doesn't mean that you have to commit to
publishing every day or every week. It just means that you need
to set a schedule that is fully predictable for your readers.
That could just as easily be quarterly.
===============
#4. CREDIBILITY
===============
Stop and think about any newsletter that you personally happen
to read on a regular basis. Now ask yourself: "What is it that
really makes me read this newsletter?"
The answer is invariably that you believe what's written in it.
That's right. Newsletters that you like, all have a high
"credibility factor".
So be cautious about just allowing anyone to be a guest article
author. Check 'em out first, be comfortable that the knowledge
that they are imparting is really first-class.
One bad article published in YOUR newsletter or Ezine could
destroy YOUR credibility with a reader forever. So thoroughly
vet everything you publish.
=============
#5. INTEGRITY
=============
Perhaps the most important factor in establishing your newsletter
as a trusted source, is your ability to create real integrity for
your publication.
What does this mean?
Well you've probably read newsletters, particularly those on the
web, which forever seem to be pushing some new resource right in
your face. And you know straightaway that there's obviously
something in this for the editor.
Actually, they're probably pushing an affiliate program or some
kind of joint-venture.
Nothing wrong with that of course. But try to avoid turning your
entire newsletter or Ezine into one long relentless advertising
pitch.
I've read a lot of newsletters that start out well for a couple
of issues, but then descend into one long sales spiel by the
third edition.
So follow the FIVE GOLDEN RULES of newsletter success and you'll
soon turn your own publication into a newsletter that gets READ,
not one of the many that gets instantly TRASHED upon arrival.
Good luck with your newsletter or Ezine.
Michael Green
Newsletter expert and toolkit publisher.
-----------------------------------------------------------------
Michael Green has created an award-winning toolkit for budding
newsletter editors everywhere. His "How To Write A Newsletter"
toolkit is crammed full of copyright free articles, newsletter
templates and a complete "How To" editors manual. Check it out
right now at ==> http://www.howtoWRITEaNEWSLETTER.com
-----------------------------------------------------------------
© Michael Green - How To Corp - All Rights Reserved
5 Reasons Why Certain Newsletters Get *READ*,
Whilst Others Get *TRASHED*!
by Michael Green
============================================================
It's a simple truth...
Some newsletters seem to attract readers like bees to honey -
whilst others seem to struggle to find a marketplace of
accepting and interested subscribers. But why?
What's the big difference between success and failure when it
comes to publishing your own newsletter? And what should you aim
to do, if your goal is to build an army of loyal subscribers?
For the first time ever, acknowledged newsletter expert, Michael
Green, reveals his top five hints for creating your own winning
newsletter or Ezine publication.
===========
#1. CONTENT
===========
If you edit a newsletter and think you can muddle through without
top quality content, then think again!
Let's look at it this way. With so many newsletter titles out
there today - especially on the web - the choice for readers is
almost endless.
Your audience is more subtly aware of the quality of your
editorial, articles and content, than you may think.
So don't skimp when it comes to finding top quality contributions
for your publication. It should be obvious, but great content
matters, perhaps more than ever before.
=========
#2. STYLE
=========
Great newsletters all have one thing in common. They display
style and personality.
Wait a minute...can a newsletter really have a personality?
You bet. In fact, it must have a personality, or it's simply
doomed to fail!
Your readers *really* need to appreciate what your publication
is all about. Which perspective are you approaching your subject
from? Are you light-hearted or serious? Do you display the
traits that can foster trust from your readership?
Don't leave your readers in any doubt about your market position.
Display style and personality in every issue and be sure to
allow your readers to share in your spirit.
=============
#3. FREQUENCY
=============
A big difference between newsletters that get read, and those
that get trashed, is that the good ones are nearly always
published to a regular schedule which is advertised in advance
and understood by their readerships.
So determine a publishing schedule, let it be known, and rigidly
stick to it.
If you want others to take your newsletter or Ezine seriously,
then you need to work your way into your readerships routine.
A regular publishing timetable helps you to achieve this goal
and so "frequency" is an important feature in achieving success
for your newsletter.
But remember, frequency doesn't mean that you have to commit to
publishing every day or every week. It just means that you need
to set a schedule that is fully predictable for your readers.
That could just as easily be quarterly.
===============
#4. CREDIBILITY
===============
Stop and think about any newsletter that you personally happen
to read on a regular basis. Now ask yourself: "What is it that
really makes me read this newsletter?"
The answer is invariably that you believe what's written in it.
That's right. Newsletters that you like, all have a high
"credibility factor".
So be cautious about just allowing anyone to be a guest article
author. Check 'em out first, be comfortable that the knowledge
that they are imparting is really first-class.
One bad article published in YOUR newsletter or Ezine could
destroy YOUR credibility with a reader forever. So thoroughly
vet everything you publish.
=============
#5. INTEGRITY
=============
Perhaps the most important factor in establishing your newsletter
as a trusted source, is your ability to create real integrity for
your publication.
What does this mean?
Well you've probably read newsletters, particularly those on the
web, which forever seem to be pushing some new resource right in
your face. And you know straightaway that there's obviously
something in this for the editor.
Actually, they're probably pushing an affiliate program or some
kind of joint-venture.
Nothing wrong with that of course. But try to avoid turning your
entire newsletter or Ezine into one long relentless advertising
pitch.
I've read a lot of newsletters that start out well for a couple
of issues, but then descend into one long sales spiel by the
third edition.
So follow the FIVE GOLDEN RULES of newsletter success and you'll
soon turn your own publication into a newsletter that gets READ,
not one of the many that gets instantly TRASHED upon arrival.
Good luck with your newsletter or Ezine.
Michael Green
Newsletter expert and toolkit publisher.
-----------------------------------------------------------------
Michael Green has created an award-winning toolkit for budding
newsletter editors everywhere. His "How To Write A Newsletter"
toolkit is crammed full of copyright free articles, newsletter
templates and a complete "How To" editors manual. Check it out
right now at ==> http://www.howtoWRITEaNEWSLETTER.com
-----------------------------------------------------------------
© Michael Green - How To Corp - All Rights Reserved
============================================================
5 Reasons Why Certain Newsletters Get *READ*,
Whilst Others Get *TRASHED*!
by Michael Green
============================================================
It's a simple truth...
Some newsletters seem to attract readers like bees to honey -
whilst others seem to struggle to find a marketplace of
accepting and interested subscribers. But why?
What's the big difference between success and failure when it
comes to publishing your own newsletter? And what should you aim
to do, if your goal is to build an army of loyal subscribers?
For the first time ever, acknowledged newsletter expert, Michael
Green, reveals his top five hints for creating your own winning
newsletter or Ezine publication.
===========
#1. CONTENT
===========
If you edit a newsletter and think you can muddle through without
top quality content, then think again!
Let's look at it this way. With so many newsletter titles out
there today - especially on the web - the choice for readers is
almost endless.
Your audience is more subtly aware of the quality of your
editorial, articles and content, than you may think.
So don't skimp when it comes to finding top quality contributions
for your publication. It should be obvious, but great content
matters, perhaps more than ever before.
=========
#2. STYLE
=========
Great newsletters all have one thing in common. They display
style and personality.
Wait a minute...can a newsletter really have a personality?
You bet. In fact, it must have a personality, or it's simply
doomed to fail!
Your readers *really* need to appreciate what your publication
is all about. Which perspective are you approaching your subject
from? Are you light-hearted or serious? Do you display the
traits that can foster trust from your readership?
Don't leave your readers in any doubt about your market position.
Display style and personality in every issue and be sure to
allow your readers to share in your spirit.
=============
#3. FREQUENCY
=============
A big difference between newsletters that get read, and those
that get trashed, is that the good ones are nearly always
published to a regular schedule which is advertised in advance
and understood by their readerships.
So determine a publishing schedule, let it be known, and rigidly
stick to it.
If you want others to take your newsletter or Ezine seriously,
then you need to work your way into your readerships routine.
A regular publishing timetable helps you to achieve this goal
and so "frequency" is an important feature in achieving success
for your newsletter.
But remember, frequency doesn't mean that you have to commit to
publishing every day or every week. It just means that you need
to set a schedule that is fully predictable for your readers.
That could just as easily be quarterly.
===============
#4. CREDIBILITY
===============
Stop and think about any newsletter that you personally happen
to read on a regular basis. Now ask yourself: "What is it that
really makes me read this newsletter?"
The answer is invariably that you believe what's written in it.
That's right. Newsletters that you like, all have a high
"credibility factor".
So be cautious about just allowing anyone to be a guest article
author. Check 'em out first, be comfortable that the knowledge
that they are imparting is really first-class.
One bad article published in YOUR newsletter or Ezine could
destroy YOUR credibility with a reader forever. So thoroughly
vet everything you publish.
=============
#5. INTEGRITY
=============
Perhaps the most important factor in establishing your newsletter
as a trusted source, is your ability to create real integrity for
your publication.
What does this mean?
Well you've probably read newsletters, particularly those on the
web, which forever seem to be pushing some new resource right in
your face. And you know straightaway that there's obviously
something in this for the editor.
Actually, they're probably pushing an affiliate program or some
kind of joint-venture.
Nothing wrong with that of course. But try to avoid turning your
entire newsletter or Ezine into one long relentless advertising
pitch.
I've read a lot of newsletters that start out well for a couple
of issues, but then descend into one long sales spiel by the
third edition.
So follow the FIVE GOLDEN RULES of newsletter success and you'll
soon turn your own publication into a newsletter that gets READ,
not one of the many that gets instantly TRASHED upon arrival.
Good luck with your newsletter or Ezine.
Michael Green
Newsletter expert and toolkit publisher.
-----------------------------------------------------------------
Michael Green has created an award-winning toolkit for budding
newsletter editors everywhere. His "How To Write A Newsletter"
toolkit is crammed full of copyright free articles, newsletter
templates and a complete "How To" editors manual. Check it out
right now at ==> http://www.howtoWRITEaNEWSLETTER.com
-----------------------------------------------------------------
© Michael Green - How To Corp - All Rights Reserved
5 Reasons Why Certain Newsletters Get *READ*,
Whilst Others Get *TRASHED*!
by Michael Green
============================================================
It's a simple truth...
Some newsletters seem to attract readers like bees to honey -
whilst others seem to struggle to find a marketplace of
accepting and interested subscribers. But why?
What's the big difference between success and failure when it
comes to publishing your own newsletter? And what should you aim
to do, if your goal is to build an army of loyal subscribers?
For the first time ever, acknowledged newsletter expert, Michael
Green, reveals his top five hints for creating your own winning
newsletter or Ezine publication.
===========
#1. CONTENT
===========
If you edit a newsletter and think you can muddle through without
top quality content, then think again!
Let's look at it this way. With so many newsletter titles out
there today - especially on the web - the choice for readers is
almost endless.
Your audience is more subtly aware of the quality of your
editorial, articles and content, than you may think.
So don't skimp when it comes to finding top quality contributions
for your publication. It should be obvious, but great content
matters, perhaps more than ever before.
=========
#2. STYLE
=========
Great newsletters all have one thing in common. They display
style and personality.
Wait a minute...can a newsletter really have a personality?
You bet. In fact, it must have a personality, or it's simply
doomed to fail!
Your readers *really* need to appreciate what your publication
is all about. Which perspective are you approaching your subject
from? Are you light-hearted or serious? Do you display the
traits that can foster trust from your readership?
Don't leave your readers in any doubt about your market position.
Display style and personality in every issue and be sure to
allow your readers to share in your spirit.
=============
#3. FREQUENCY
=============
A big difference between newsletters that get read, and those
that get trashed, is that the good ones are nearly always
published to a regular schedule which is advertised in advance
and understood by their readerships.
So determine a publishing schedule, let it be known, and rigidly
stick to it.
If you want others to take your newsletter or Ezine seriously,
then you need to work your way into your readerships routine.
A regular publishing timetable helps you to achieve this goal
and so "frequency" is an important feature in achieving success
for your newsletter.
But remember, frequency doesn't mean that you have to commit to
publishing every day or every week. It just means that you need
to set a schedule that is fully predictable for your readers.
That could just as easily be quarterly.
===============
#4. CREDIBILITY
===============
Stop and think about any newsletter that you personally happen
to read on a regular basis. Now ask yourself: "What is it that
really makes me read this newsletter?"
The answer is invariably that you believe what's written in it.
That's right. Newsletters that you like, all have a high
"credibility factor".
So be cautious about just allowing anyone to be a guest article
author. Check 'em out first, be comfortable that the knowledge
that they are imparting is really first-class.
One bad article published in YOUR newsletter or Ezine could
destroy YOUR credibility with a reader forever. So thoroughly
vet everything you publish.
=============
#5. INTEGRITY
=============
Perhaps the most important factor in establishing your newsletter
as a trusted source, is your ability to create real integrity for
your publication.
What does this mean?
Well you've probably read newsletters, particularly those on the
web, which forever seem to be pushing some new resource right in
your face. And you know straightaway that there's obviously
something in this for the editor.
Actually, they're probably pushing an affiliate program or some
kind of joint-venture.
Nothing wrong with that of course. But try to avoid turning your
entire newsletter or Ezine into one long relentless advertising
pitch.
I've read a lot of newsletters that start out well for a couple
of issues, but then descend into one long sales spiel by the
third edition.
So follow the FIVE GOLDEN RULES of newsletter success and you'll
soon turn your own publication into a newsletter that gets READ,
not one of the many that gets instantly TRASHED upon arrival.
Good luck with your newsletter or Ezine.
Michael Green
Newsletter expert and toolkit publisher.
-----------------------------------------------------------------
Michael Green has created an award-winning toolkit for budding
newsletter editors everywhere. His "How To Write A Newsletter"
toolkit is crammed full of copyright free articles, newsletter
templates and a complete "How To" editors manual. Check it out
right now at ==> http://www.howtoWRITEaNEWSLETTER.com
-----------------------------------------------------------------
© Michael Green - How To Corp - All Rights Reserved
============================================================
5 Reasons Why Certain Newsletters Get *READ*,
Whilst Others Get *TRASHED*!
by Michael Green
============================================================
It's a simple truth...
Some newsletters seem to attract readers like bees to honey -
whilst others seem to struggle to find a marketplace of
accepting and interested subscribers. But why?
What's the big difference between success and failure when it
comes to publishing your own newsletter? And what should you aim
to do, if your goal is to build an army of loyal subscribers?
For the first time ever, acknowledged newsletter expert, Michael
Green, reveals his top five hints for creating your own winning
newsletter or Ezine publication.
===========
#1. CONTENT
===========
If you edit a newsletter and think you can muddle through without
top quality content, then think again!
Let's look at it this way. With so many newsletter titles out
there today - especially on the web - the choice for readers is
almost endless.
Your audience is more subtly aware of the quality of your
editorial, articles and content, than you may think.
So don't skimp when it comes to finding top quality contributions
for your publication. It should be obvious, but great content
matters, perhaps more than ever before.
=========
#2. STYLE
=========
Great newsletters all have one thing in common. They display
style and personality.
Wait a minute...can a newsletter really have a personality?
You bet. In fact, it must have a personality, or it's simply
doomed to fail!
Your readers *really* need to appreciate what your publication
is all about. Which perspective are you approaching your subject
from? Are you light-hearted or serious? Do you display the
traits that can foster trust from your readership?
Don't leave your readers in any doubt about your market position.
Display style and personality in every issue and be sure to
allow your readers to share in your spirit.
=============
#3. FREQUENCY
=============
A big difference between newsletters that get read, and those
that get trashed, is that the good ones are nearly always
published to a regular schedule which is advertised in advance
and understood by their readerships.
So determine a publishing schedule, let it be known, and rigidly
stick to it.
If you want others to take your newsletter or Ezine seriously,
then you need to work your way into your readerships routine.
A regular publishing timetable helps you to achieve this goal
and so "frequency" is an important feature in achieving success
for your newsletter.
But remember, frequency doesn't mean that you have to commit to
publishing every day or every week. It just means that you need
to set a schedule that is fully predictable for your readers.
That could just as easily be quarterly.
===============
#4. CREDIBILITY
===============
Stop and think about any newsletter that you personally happen
to read on a regular basis. Now ask yourself: "What is it that
really makes me read this newsletter?"
The answer is invariably that you believe what's written in it.
That's right. Newsletters that you like, all have a high
"credibility factor".
So be cautious about just allowing anyone to be a guest article
author. Check 'em out first, be comfortable that the knowledge
that they are imparting is really first-class.
One bad article published in YOUR newsletter or Ezine could
destroy YOUR credibility with a reader forever. So thoroughly
vet everything you publish.
=============
#5. INTEGRITY
=============
Perhaps the most important factor in establishing your newsletter
as a trusted source, is your ability to create real integrity for
your publication.
What does this mean?
Well you've probably read newsletters, particularly those on the
web, which forever seem to be pushing some new resource right in
your face. And you know straightaway that there's obviously
something in this for the editor.
Actually, they're probably pushing an affiliate program or some
kind of joint-venture.
Nothing wrong with that of course. But try to avoid turning your
entire newsletter or Ezine into one long relentless advertising
pitch.
I've read a lot of newsletters that start out well for a couple
of issues, but then descend into one long sales spiel by the
third edition.
So follow the FIVE GOLDEN RULES of newsletter success and you'll
soon turn your own publication into a newsletter that gets READ,
not one of the many that gets instantly TRASHED upon arrival.
Good luck with your newsletter or Ezine.
Michael Green
Newsletter expert and toolkit publisher.
-----------------------------------------------------------------
Michael Green has created an award-winning toolkit for budding
newsletter editors everywhere. His "How To Write A Newsletter"
toolkit is crammed full of copyright free articles, newsletter
templates and a complete "How To" editors manual. Check it out
right now at ==> http://www.howtoWRITEaNEWSLETTER.com
-----------------------------------------------------------------
© Michael Green - How To Corp - All Rights Reserved
5 Reasons Why Certain Newsletters Get *READ*,
Whilst Others Get *TRASHED*!
by Michael Green
============================================================
It's a simple truth...
Some newsletters seem to attract readers like bees to honey -
whilst others seem to struggle to find a marketplace of
accepting and interested subscribers. But why?
What's the big difference between success and failure when it
comes to publishing your own newsletter? And what should you aim
to do, if your goal is to build an army of loyal subscribers?
For the first time ever, acknowledged newsletter expert, Michael
Green, reveals his top five hints for creating your own winning
newsletter or Ezine publication.
===========
#1. CONTENT
===========
If you edit a newsletter and think you can muddle through without
top quality content, then think again!
Let's look at it this way. With so many newsletter titles out
there today - especially on the web - the choice for readers is
almost endless.
Your audience is more subtly aware of the quality of your
editorial, articles and content, than you may think.
So don't skimp when it comes to finding top quality contributions
for your publication. It should be obvious, but great content
matters, perhaps more than ever before.
=========
#2. STYLE
=========
Great newsletters all have one thing in common. They display
style and personality.
Wait a minute...can a newsletter really have a personality?
You bet. In fact, it must have a personality, or it's simply
doomed to fail!
Your readers *really* need to appreciate what your publication
is all about. Which perspective are you approaching your subject
from? Are you light-hearted or serious? Do you display the
traits that can foster trust from your readership?
Don't leave your readers in any doubt about your market position.
Display style and personality in every issue and be sure to
allow your readers to share in your spirit.
=============
#3. FREQUENCY
=============
A big difference between newsletters that get read, and those
that get trashed, is that the good ones are nearly always
published to a regular schedule which is advertised in advance
and understood by their readerships.
So determine a publishing schedule, let it be known, and rigidly
stick to it.
If you want others to take your newsletter or Ezine seriously,
then you need to work your way into your readerships routine.
A regular publishing timetable helps you to achieve this goal
and so "frequency" is an important feature in achieving success
for your newsletter.
But remember, frequency doesn't mean that you have to commit to
publishing every day or every week. It just means that you need
to set a schedule that is fully predictable for your readers.
That could just as easily be quarterly.
===============
#4. CREDIBILITY
===============
Stop and think about any newsletter that you personally happen
to read on a regular basis. Now ask yourself: "What is it that
really makes me read this newsletter?"
The answer is invariably that you believe what's written in it.
That's right. Newsletters that you like, all have a high
"credibility factor".
So be cautious about just allowing anyone to be a guest article
author. Check 'em out first, be comfortable that the knowledge
that they are imparting is really first-class.
One bad article published in YOUR newsletter or Ezine could
destroy YOUR credibility with a reader forever. So thoroughly
vet everything you publish.
=============
#5. INTEGRITY
=============
Perhaps the most important factor in establishing your newsletter
as a trusted source, is your ability to create real integrity for
your publication.
What does this mean?
Well you've probably read newsletters, particularly those on the
web, which forever seem to be pushing some new resource right in
your face. And you know straightaway that there's obviously
something in this for the editor.
Actually, they're probably pushing an affiliate program or some
kind of joint-venture.
Nothing wrong with that of course. But try to avoid turning your
entire newsletter or Ezine into one long relentless advertising
pitch.
I've read a lot of newsletters that start out well for a couple
of issues, but then descend into one long sales spiel by the
third edition.
So follow the FIVE GOLDEN RULES of newsletter success and you'll
soon turn your own publication into a newsletter that gets READ,
not one of the many that gets instantly TRASHED upon arrival.
Good luck with your newsletter or Ezine.
Michael Green
Newsletter expert and toolkit publisher.
-----------------------------------------------------------------
Michael Green has created an award-winning toolkit for budding
newsletter editors everywhere. His "How To Write A Newsletter"
toolkit is crammed full of copyright free articles, newsletter
templates and a complete "How To" editors manual. Check it out
right now at ==> http://www.howtoWRITEaNEWSLETTER.com
-----------------------------------------------------------------
© Michael Green - How To Corp - All Rights Reserved
selling drive more customer actions.
Drive 317% More Customer Actions!
Do you sell an intangible product online, such as a service,
software or subscription -- something people can not touch or
inspect? Maximize your clickthroughs, downloads and sales, and
drive up to 317% more customer actions on your website, when
you tantalize prospects with a professional-looking, three-
dimensional cover or box. Make your product look so real that
people will reach out into their computer screens and grab it!
For more, visit http://www.DynamiteCovers.com/index/jmcsworld
Do you sell an intangible product online, such as a service,
software or subscription -- something people can not touch or
inspect? Maximize your clickthroughs, downloads and sales, and
drive up to 317% more customer actions on your website, when
you tantalize prospects with a professional-looking, three-
dimensional cover or box. Make your product look so real that
people will reach out into their computer screens and grab it!
For more, visit http://www.DynamiteCovers.com/index/jmcsworld
selling drive more customer actions.
Drive 317% More Customer Actions!
Do you sell an intangible product online, such as a service,
software or subscription -- something people can not touch or
inspect? Maximize your clickthroughs, downloads and sales, and
drive up to 317% more customer actions on your website, when
you tantalize prospects with a professional-looking, three-
dimensional cover or box. Make your product look so real that
people will reach out into their computer screens and grab it!
For more, visit http://www.DynamiteCovers.com/index/jmcsworld
Do you sell an intangible product online, such as a service,
software or subscription -- something people can not touch or
inspect? Maximize your clickthroughs, downloads and sales, and
drive up to 317% more customer actions on your website, when
you tantalize prospects with a professional-looking, three-
dimensional cover or box. Make your product look so real that
people will reach out into their computer screens and grab it!
For more, visit http://www.DynamiteCovers.com/index/jmcsworld
selling drive more customer actions.
Drive 317% More Customer Actions!
Do you sell an intangible product online, such as a service,
software or subscription -- something people can not touch or
inspect? Maximize your clickthroughs, downloads and sales, and
drive up to 317% more customer actions on your website, when
you tantalize prospects with a professional-looking, three-
dimensional cover or box. Make your product look so real that
people will reach out into their computer screens and grab it!
For more, visit http://www.DynamiteCovers.com/index/jmcsworld
Do you sell an intangible product online, such as a service,
software or subscription -- something people can not touch or
inspect? Maximize your clickthroughs, downloads and sales, and
drive up to 317% more customer actions on your website, when
you tantalize prospects with a professional-looking, three-
dimensional cover or box. Make your product look so real that
people will reach out into their computer screens and grab it!
For more, visit http://www.DynamiteCovers.com/index/jmcsworld
Thursday, December 7, 2006
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