today we are going to deal with the
process of implementing AdSense into your site.
Of course, you first of all need to get accepted into
the AdSense program.
Assuming your site has made the grade, you will get an
email from Google with the title Welcome to AdSense.
This will include a link to a page on Google where you
enter your username and password.
Make your password non-obvious because when
you log on to your account, you say where the
money goes and you don't want someone else
redirecting it do you?
Included in your AdSense control panel is a form where
you specify what shape of ads you want to display and
when you make your selection, some JavaScript code
appears in a box below. All you need to do is cut
and paste this code into your site.
But there are some decisions you need to make first.
There are three steps.
1. Decide which pages you want to place AdSense ads on.
2. Decide what format ads you want on each page.
3. Paste the code in the site
***********************
Where to place your ads
***********************
Do you want AdSense ads on your home page?
This depends on what your site is about. Remember,
unless you are writing a site specifically to get
AdSense revenues, the main aim of your site is not
going to be getting clicks that TAKE PEOPLE AWAY from
your pages!
The best place to put ads is on content-rich pages
that you already have but which are not producing
any revenues for you already.
***************
AdSense formats
***************
Google offers lots of formats for your ads. We can't show
them in this email but you can find out more about them at
http://www.factsaboutadsense.com/adsenseformattingguide.htm
You should pick the one that fits in best with your
existing page structure unless during the review
process you decide to undertake a major re-vamp!
Google allows multiple formats across your site but
until recently only allowed you to place one block of ads
on each page. This has now increased to 3 blocks on the
same page.
*************
Color schemes
*************
Google lets you specify what colors the ads will appear
in and there are two schools of thought about what is
best.
You can design ads so that they fit well with your
existing web design.
Or you can make the ads stand out strongly by
choosing a marketedly different color palette.
You can now get sufficiently
high resolution statistics from Google to find out
which ads work best on your site.
I cover this in detail in my book
The Definitive Guide to Google AdSense.
************
Pasting code
************
This is either easy for you or difficult! If you
routinely look at the HTML in your web pages, the
process is straightforward: just locate where in the
page you want the ads to go and paste the code in.
If HTML is a foreign language you'll need some help
to begin with.
Practically, the best way forward is to experiment a
bit. Put the code in, have a look at the page (and
Google will immediately start posting ads on the page
although they may not be context-targeted to begin
with - more on this later.) If you like what you
see, stick with it. If not, move it around, use a
different format (go back to your AdSense control
panel) and do it again.
*****************
What happens next
*****************
As soon as your new page is viewed (even if you
preview it in FrontPage), Google gets alerted to
its existence and sends out some ads.
Now if Google doesn't know anything about the page
you will see so-called Public Service ads which are
about charities and so on.
However, in around 15 minutes (it's that fast)
you will start to see ads that are context-targeted.
They will be more relevant to your page.
But this will only happen if Google can work out what
your page is about, so check that the copy makes it
clear and that the page title, headings and meta tags
are consistent and valid.
*******************
Rejected by Google?
*******************
If you can't get into the AdSense program, don't
despair! There are things you can probably do to
improve your chances and you can re-submit your site.
Look carefully at the criteria for acceptance again on
Google own site.
Make sure you have relatively clean content, with lots
of text (Google can't "read" the content of a picture
and it doesn't deal well with Flash animations) and focus your
copy on the theme of the web page.
You will also need to ensure that your site is big
enough so that it isn't regarded as too trivial.
Some people say you should go for at least 20 pages
but in our experience you don't need that much - you
just need good content.
Friday, June 1, 2007
adsense into your site
today we are going to deal with the
process of implementing AdSense into your site.
Of course, you first of all need to get accepted into
the AdSense program.
Assuming your site has made the grade, you will get an
email from Google with the title Welcome to AdSense.
This will include a link to a page on Google where you
enter your username and password.
Make your password non-obvious because when
you log on to your account, you say where the
money goes and you don't want someone else
redirecting it do you?
Included in your AdSense control panel is a form where
you specify what shape of ads you want to display and
when you make your selection, some JavaScript code
appears in a box below. All you need to do is cut
and paste this code into your site.
But there are some decisions you need to make first.
There are three steps.
1. Decide which pages you want to place AdSense ads on.
2. Decide what format ads you want on each page.
3. Paste the code in the site
***********************
Where to place your ads
***********************
Do you want AdSense ads on your home page?
This depends on what your site is about. Remember,
unless you are writing a site specifically to get
AdSense revenues, the main aim of your site is not
going to be getting clicks that TAKE PEOPLE AWAY from
your pages!
The best place to put ads is on content-rich pages
that you already have but which are not producing
any revenues for you already.
***************
AdSense formats
***************
Google offers lots of formats for your ads. We can't show
them in this email but you can find out more about them at
http://www.factsaboutadsense.com/adsenseformattingguide.htm
You should pick the one that fits in best with your
existing page structure unless during the review
process you decide to undertake a major re-vamp!
Google allows multiple formats across your site but
until recently only allowed you to place one block of ads
on each page. This has now increased to 3 blocks on the
same page.
*************
Color schemes
*************
Google lets you specify what colors the ads will appear
in and there are two schools of thought about what is
best.
You can design ads so that they fit well with your
existing web design.
Or you can make the ads stand out strongly by
choosing a marketedly different color palette.
You can now get sufficiently
high resolution statistics from Google to find out
which ads work best on your site.
I cover this in detail in my book
The Definitive Guide to Google AdSense.
************
Pasting code
************
This is either easy for you or difficult! If you
routinely look at the HTML in your web pages, the
process is straightforward: just locate where in the
page you want the ads to go and paste the code in.
If HTML is a foreign language you'll need some help
to begin with.
Practically, the best way forward is to experiment a
bit. Put the code in, have a look at the page (and
Google will immediately start posting ads on the page
although they may not be context-targeted to begin
with - more on this later.) If you like what you
see, stick with it. If not, move it around, use a
different format (go back to your AdSense control
panel) and do it again.
*****************
What happens next
*****************
As soon as your new page is viewed (even if you
preview it in FrontPage), Google gets alerted to
its existence and sends out some ads.
Now if Google doesn't know anything about the page
you will see so-called Public Service ads which are
about charities and so on.
However, in around 15 minutes (it's that fast)
you will start to see ads that are context-targeted.
They will be more relevant to your page.
But this will only happen if Google can work out what
your page is about, so check that the copy makes it
clear and that the page title, headings and meta tags
are consistent and valid.
*******************
Rejected by Google?
*******************
If you can't get into the AdSense program, don't
despair! There are things you can probably do to
improve your chances and you can re-submit your site.
Look carefully at the criteria for acceptance again on
Google own site.
Make sure you have relatively clean content, with lots
of text (Google can't "read" the content of a picture
and it doesn't deal well with Flash animations) and focus your
copy on the theme of the web page.
You will also need to ensure that your site is big
enough so that it isn't regarded as too trivial.
Some people say you should go for at least 20 pages
but in our experience you don't need that much - you
just need good content.
process of implementing AdSense into your site.
Of course, you first of all need to get accepted into
the AdSense program.
Assuming your site has made the grade, you will get an
email from Google with the title Welcome to AdSense.
This will include a link to a page on Google where you
enter your username and password.
Make your password non-obvious because when
you log on to your account, you say where the
money goes and you don't want someone else
redirecting it do you?
Included in your AdSense control panel is a form where
you specify what shape of ads you want to display and
when you make your selection, some JavaScript code
appears in a box below. All you need to do is cut
and paste this code into your site.
But there are some decisions you need to make first.
There are three steps.
1. Decide which pages you want to place AdSense ads on.
2. Decide what format ads you want on each page.
3. Paste the code in the site
***********************
Where to place your ads
***********************
Do you want AdSense ads on your home page?
This depends on what your site is about. Remember,
unless you are writing a site specifically to get
AdSense revenues, the main aim of your site is not
going to be getting clicks that TAKE PEOPLE AWAY from
your pages!
The best place to put ads is on content-rich pages
that you already have but which are not producing
any revenues for you already.
***************
AdSense formats
***************
Google offers lots of formats for your ads. We can't show
them in this email but you can find out more about them at
http://www.factsaboutadsense.com/adsenseformattingguide.htm
You should pick the one that fits in best with your
existing page structure unless during the review
process you decide to undertake a major re-vamp!
Google allows multiple formats across your site but
until recently only allowed you to place one block of ads
on each page. This has now increased to 3 blocks on the
same page.
*************
Color schemes
*************
Google lets you specify what colors the ads will appear
in and there are two schools of thought about what is
best.
You can design ads so that they fit well with your
existing web design.
Or you can make the ads stand out strongly by
choosing a marketedly different color palette.
You can now get sufficiently
high resolution statistics from Google to find out
which ads work best on your site.
I cover this in detail in my book
The Definitive Guide to Google AdSense.
************
Pasting code
************
This is either easy for you or difficult! If you
routinely look at the HTML in your web pages, the
process is straightforward: just locate where in the
page you want the ads to go and paste the code in.
If HTML is a foreign language you'll need some help
to begin with.
Practically, the best way forward is to experiment a
bit. Put the code in, have a look at the page (and
Google will immediately start posting ads on the page
although they may not be context-targeted to begin
with - more on this later.) If you like what you
see, stick with it. If not, move it around, use a
different format (go back to your AdSense control
panel) and do it again.
*****************
What happens next
*****************
As soon as your new page is viewed (even if you
preview it in FrontPage), Google gets alerted to
its existence and sends out some ads.
Now if Google doesn't know anything about the page
you will see so-called Public Service ads which are
about charities and so on.
However, in around 15 minutes (it's that fast)
you will start to see ads that are context-targeted.
They will be more relevant to your page.
But this will only happen if Google can work out what
your page is about, so check that the copy makes it
clear and that the page title, headings and meta tags
are consistent and valid.
*******************
Rejected by Google?
*******************
If you can't get into the AdSense program, don't
despair! There are things you can probably do to
improve your chances and you can re-submit your site.
Look carefully at the criteria for acceptance again on
Google own site.
Make sure you have relatively clean content, with lots
of text (Google can't "read" the content of a picture
and it doesn't deal well with Flash animations) and focus your
copy on the theme of the web page.
You will also need to ensure that your site is big
enough so that it isn't regarded as too trivial.
Some people say you should go for at least 20 pages
but in our experience you don't need that much - you
just need good content.
adsense into your site
today we are going to deal with the
process of implementing AdSense into your site.
Of course, you first of all need to get accepted into
the AdSense program.
Assuming your site has made the grade, you will get an
email from Google with the title Welcome to AdSense.
This will include a link to a page on Google where you
enter your username and password.
Make your password non-obvious because when
you log on to your account, you say where the
money goes and you don't want someone else
redirecting it do you?
Included in your AdSense control panel is a form where
you specify what shape of ads you want to display and
when you make your selection, some JavaScript code
appears in a box below. All you need to do is cut
and paste this code into your site.
But there are some decisions you need to make first.
There are three steps.
1. Decide which pages you want to place AdSense ads on.
2. Decide what format ads you want on each page.
3. Paste the code in the site
***********************
Where to place your ads
***********************
Do you want AdSense ads on your home page?
This depends on what your site is about. Remember,
unless you are writing a site specifically to get
AdSense revenues, the main aim of your site is not
going to be getting clicks that TAKE PEOPLE AWAY from
your pages!
The best place to put ads is on content-rich pages
that you already have but which are not producing
any revenues for you already.
***************
AdSense formats
***************
Google offers lots of formats for your ads. We can't show
them in this email but you can find out more about them at
http://www.factsaboutadsense.com/adsenseformattingguide.htm
You should pick the one that fits in best with your
existing page structure unless during the review
process you decide to undertake a major re-vamp!
Google allows multiple formats across your site but
until recently only allowed you to place one block of ads
on each page. This has now increased to 3 blocks on the
same page.
*************
Color schemes
*************
Google lets you specify what colors the ads will appear
in and there are two schools of thought about what is
best.
You can design ads so that they fit well with your
existing web design.
Or you can make the ads stand out strongly by
choosing a marketedly different color palette.
You can now get sufficiently
high resolution statistics from Google to find out
which ads work best on your site.
I cover this in detail in my book
The Definitive Guide to Google AdSense.
************
Pasting code
************
This is either easy for you or difficult! If you
routinely look at the HTML in your web pages, the
process is straightforward: just locate where in the
page you want the ads to go and paste the code in.
If HTML is a foreign language you'll need some help
to begin with.
Practically, the best way forward is to experiment a
bit. Put the code in, have a look at the page (and
Google will immediately start posting ads on the page
although they may not be context-targeted to begin
with - more on this later.) If you like what you
see, stick with it. If not, move it around, use a
different format (go back to your AdSense control
panel) and do it again.
*****************
What happens next
*****************
As soon as your new page is viewed (even if you
preview it in FrontPage), Google gets alerted to
its existence and sends out some ads.
Now if Google doesn't know anything about the page
you will see so-called Public Service ads which are
about charities and so on.
However, in around 15 minutes (it's that fast)
you will start to see ads that are context-targeted.
They will be more relevant to your page.
But this will only happen if Google can work out what
your page is about, so check that the copy makes it
clear and that the page title, headings and meta tags
are consistent and valid.
*******************
Rejected by Google?
*******************
If you can't get into the AdSense program, don't
despair! There are things you can probably do to
improve your chances and you can re-submit your site.
Look carefully at the criteria for acceptance again on
Google own site.
Make sure you have relatively clean content, with lots
of text (Google can't "read" the content of a picture
and it doesn't deal well with Flash animations) and focus your
copy on the theme of the web page.
You will also need to ensure that your site is big
enough so that it isn't regarded as too trivial.
Some people say you should go for at least 20 pages
but in our experience you don't need that much - you
just need good content.
process of implementing AdSense into your site.
Of course, you first of all need to get accepted into
the AdSense program.
Assuming your site has made the grade, you will get an
email from Google with the title Welcome to AdSense.
This will include a link to a page on Google where you
enter your username and password.
Make your password non-obvious because when
you log on to your account, you say where the
money goes and you don't want someone else
redirecting it do you?
Included in your AdSense control panel is a form where
you specify what shape of ads you want to display and
when you make your selection, some JavaScript code
appears in a box below. All you need to do is cut
and paste this code into your site.
But there are some decisions you need to make first.
There are three steps.
1. Decide which pages you want to place AdSense ads on.
2. Decide what format ads you want on each page.
3. Paste the code in the site
***********************
Where to place your ads
***********************
Do you want AdSense ads on your home page?
This depends on what your site is about. Remember,
unless you are writing a site specifically to get
AdSense revenues, the main aim of your site is not
going to be getting clicks that TAKE PEOPLE AWAY from
your pages!
The best place to put ads is on content-rich pages
that you already have but which are not producing
any revenues for you already.
***************
AdSense formats
***************
Google offers lots of formats for your ads. We can't show
them in this email but you can find out more about them at
http://www.factsaboutadsense.com/adsenseformattingguide.htm
You should pick the one that fits in best with your
existing page structure unless during the review
process you decide to undertake a major re-vamp!
Google allows multiple formats across your site but
until recently only allowed you to place one block of ads
on each page. This has now increased to 3 blocks on the
same page.
*************
Color schemes
*************
Google lets you specify what colors the ads will appear
in and there are two schools of thought about what is
best.
You can design ads so that they fit well with your
existing web design.
Or you can make the ads stand out strongly by
choosing a marketedly different color palette.
You can now get sufficiently
high resolution statistics from Google to find out
which ads work best on your site.
I cover this in detail in my book
The Definitive Guide to Google AdSense.
************
Pasting code
************
This is either easy for you or difficult! If you
routinely look at the HTML in your web pages, the
process is straightforward: just locate where in the
page you want the ads to go and paste the code in.
If HTML is a foreign language you'll need some help
to begin with.
Practically, the best way forward is to experiment a
bit. Put the code in, have a look at the page (and
Google will immediately start posting ads on the page
although they may not be context-targeted to begin
with - more on this later.) If you like what you
see, stick with it. If not, move it around, use a
different format (go back to your AdSense control
panel) and do it again.
*****************
What happens next
*****************
As soon as your new page is viewed (even if you
preview it in FrontPage), Google gets alerted to
its existence and sends out some ads.
Now if Google doesn't know anything about the page
you will see so-called Public Service ads which are
about charities and so on.
However, in around 15 minutes (it's that fast)
you will start to see ads that are context-targeted.
They will be more relevant to your page.
But this will only happen if Google can work out what
your page is about, so check that the copy makes it
clear and that the page title, headings and meta tags
are consistent and valid.
*******************
Rejected by Google?
*******************
If you can't get into the AdSense program, don't
despair! There are things you can probably do to
improve your chances and you can re-submit your site.
Look carefully at the criteria for acceptance again on
Google own site.
Make sure you have relatively clean content, with lots
of text (Google can't "read" the content of a picture
and it doesn't deal well with Flash animations) and focus your
copy on the theme of the web page.
You will also need to ensure that your site is big
enough so that it isn't regarded as too trivial.
Some people say you should go for at least 20 pages
but in our experience you don't need that much - you
just need good content.
Tuesday, May 29, 2007
Google adsense informationhow to
Some information on how AdSense works:
*
You sign up for AdSense with Google, and, if you are accepted, Google will start placing ads on your web pages.
*
If someone on your site sees an ad and clicks on it they leave your site.
*
Google charges the advertiser for the click and shares this money with you.
*
The Ads you get on your web pages are relevant to your visitors - a process that happens automatically.
The AdSense program is a lot more complicated than outlined here but this gives you a quick overview and even though AdSense has developed massively since it was launched it remains easy to use and it is a remarkably simple way of making money with your website or even with your blog. You don't need to be a sophisticated web marketer to start earning money.
So how much money can you make with AdSense?
The amount you can earn per click varies enormously from a few cents to many dollars. Get your AdSense participation right and you can make several dollars a click! We will look at why different ads are worth different amounts later in this course.
The beauty of the system is that once you've set it up, it just carries on making money for your automatically and, as you'll see later on, you can start very quickly without spending any money on a website too if you haven't already got one.
AdSense is in effect an affiliate program for Google’s AdWords ads: instead of Google selling space on its search results pages (see Sponsored Ads when you next do a search), it sells space on your web pages for you.
So it is important to understand the AdWords system (which in any case is an essential internet skill) and not just because every single cent of the money you earn from AdSense comes from AdWords.
Google AdWords
Google AdWords are small text-only ads that often appear on the right hand side or top of Google’s search results page when you do a search.
They are extraordinarily powerful - much more so than you’d think at first sight - for 4 reasons.
They are 100% targeted: the advertiser chooses which keywords have to be entered before their ad is shown. This means that you can make your ad appear only in front of people actively looking for information about a topic.
You sell binoculars?
Then you can set up your AdWords ads so that they show up only when someone enters "Binoculars" into Google’s search box. You can also restrict your ad coverage to specific countries or even cities so you can focus your advertising budget geographically too.
If you wanted, you could decide only to advertise your binoculars to people living in Western Samoa even if you lived in Montana!
You only pay for click throughs. If no one clicks on your ad you don’t pay anything.
The amount you pay depends on 2 factors. The amount you bid for the keyword that triggered the display of your ad, and the success your ad has in attracting clicks.
*
The more you bid for a keyword to trigger the display of your ad, the higher it will rank on the page when that keyword is entered by someone.
*
The more your ad attracts clicks, the higher it will rank on the page too. (What this system does is move popular ads to the top of the page and thus it automatically makes sure that people tend to see the ads that they find most interesting.)
Google also gives advertisers incredibly detailed near real-time campaign data so you can monitor and adjust your ads without wasting much money. Small changes in your ad, including Capitalising the first letter of some words, can have a Big Impact on your click through rates which can help reduce your click costs.
So where does AdSense come in this?
Well, Google has taken the excellent AdWords program and extended it to provide ads on other sites like yours and mine and called this service "AdSense". That's all.
An AdWords ad on your site is an AdSense ad. It was designed by an AdWords advertiser (of whom there are many hundreds of thousands if not millions now) and these advertisers bid to get their ads on sites around the internet.
Key distinction
However, AdSense differs from AdWords in that Google, instead of looking at the search terms entered into its search box to determine what ads to show, looks instead at what keywords you have on your site.
Example
If you have a page on your site all about viral marketing, AdSense technology determines that it would be an appropriate place to post AdWords ads about viral marketing and related products.
This technology is called "content-targeting" and it is entirely automatic which means that once you've started to use AdSense you don't need to worry about getting the right sort of ads on your site - Google does this for you.
How you make money with AdSense
We’ve been over the basic money-making process: people click on ads on your site and Google shares the income with you. Maximizing your income is much harder and it raises what I call the content dilemma which we'll explore later too:
*
Is your site designed to earn AdSense revenue or is its main objective something else?
I hope some of this information helps .
*
You sign up for AdSense with Google, and, if you are accepted, Google will start placing ads on your web pages.
*
If someone on your site sees an ad and clicks on it they leave your site.
*
Google charges the advertiser for the click and shares this money with you.
*
The Ads you get on your web pages are relevant to your visitors - a process that happens automatically.
The AdSense program is a lot more complicated than outlined here but this gives you a quick overview and even though AdSense has developed massively since it was launched it remains easy to use and it is a remarkably simple way of making money with your website or even with your blog. You don't need to be a sophisticated web marketer to start earning money.
So how much money can you make with AdSense?
The amount you can earn per click varies enormously from a few cents to many dollars. Get your AdSense participation right and you can make several dollars a click! We will look at why different ads are worth different amounts later in this course.
The beauty of the system is that once you've set it up, it just carries on making money for your automatically and, as you'll see later on, you can start very quickly without spending any money on a website too if you haven't already got one.
AdSense is in effect an affiliate program for Google’s AdWords ads: instead of Google selling space on its search results pages (see Sponsored Ads when you next do a search), it sells space on your web pages for you.
So it is important to understand the AdWords system (which in any case is an essential internet skill) and not just because every single cent of the money you earn from AdSense comes from AdWords.
Google AdWords
Google AdWords are small text-only ads that often appear on the right hand side or top of Google’s search results page when you do a search.
They are extraordinarily powerful - much more so than you’d think at first sight - for 4 reasons.
They are 100% targeted: the advertiser chooses which keywords have to be entered before their ad is shown. This means that you can make your ad appear only in front of people actively looking for information about a topic.
You sell binoculars?
Then you can set up your AdWords ads so that they show up only when someone enters "Binoculars" into Google’s search box. You can also restrict your ad coverage to specific countries or even cities so you can focus your advertising budget geographically too.
If you wanted, you could decide only to advertise your binoculars to people living in Western Samoa even if you lived in Montana!
You only pay for click throughs. If no one clicks on your ad you don’t pay anything.
The amount you pay depends on 2 factors. The amount you bid for the keyword that triggered the display of your ad, and the success your ad has in attracting clicks.
*
The more you bid for a keyword to trigger the display of your ad, the higher it will rank on the page when that keyword is entered by someone.
*
The more your ad attracts clicks, the higher it will rank on the page too. (What this system does is move popular ads to the top of the page and thus it automatically makes sure that people tend to see the ads that they find most interesting.)
Google also gives advertisers incredibly detailed near real-time campaign data so you can monitor and adjust your ads without wasting much money. Small changes in your ad, including Capitalising the first letter of some words, can have a Big Impact on your click through rates which can help reduce your click costs.
So where does AdSense come in this?
Well, Google has taken the excellent AdWords program and extended it to provide ads on other sites like yours and mine and called this service "AdSense". That's all.
An AdWords ad on your site is an AdSense ad. It was designed by an AdWords advertiser (of whom there are many hundreds of thousands if not millions now) and these advertisers bid to get their ads on sites around the internet.
Key distinction
However, AdSense differs from AdWords in that Google, instead of looking at the search terms entered into its search box to determine what ads to show, looks instead at what keywords you have on your site.
Example
If you have a page on your site all about viral marketing, AdSense technology determines that it would be an appropriate place to post AdWords ads about viral marketing and related products.
This technology is called "content-targeting" and it is entirely automatic which means that once you've started to use AdSense you don't need to worry about getting the right sort of ads on your site - Google does this for you.
How you make money with AdSense
We’ve been over the basic money-making process: people click on ads on your site and Google shares the income with you. Maximizing your income is much harder and it raises what I call the content dilemma which we'll explore later too:
*
Is your site designed to earn AdSense revenue or is its main objective something else?
I hope some of this information helps .
Google adsense information
Some information on how AdSense works:
*
You sign up for AdSense with Google, and, if you are accepted, Google will start placing ads on your web pages.
*
If someone on your site sees an ad and clicks on it they leave your site.
*
Google charges the advertiser for the click and shares this money with you.
*
The Ads you get on your web pages are relevant to your visitors - a process that happens automatically.
The AdSense program is a lot more complicated than outlined here but this gives you a quick overview and even though AdSense has developed massively since it was launched it remains easy to use and it is a remarkably simple way of making money with your website or even with your blog. You don't need to be a sophisticated web marketer to start earning money.
So how much money can you make with AdSense?
The amount you can earn per click varies enormously from a few cents to many dollars. Get your AdSense participation right and you can make several dollars a click! We will look at why different ads are worth different amounts later in this course.
The beauty of the system is that once you've set it up, it just carries on making money for your automatically and, as you'll see later on, you can start very quickly without spending any money on a website too if you haven't already got one.
AdSense is in effect an affiliate program for Google’s AdWords ads: instead of Google selling space on its search results pages (see Sponsored Ads when you next do a search), it sells space on your web pages for you.
So it is important to understand the AdWords system (which in any case is an essential internet skill) and not just because every single cent of the money you earn from AdSense comes from AdWords.
Google AdWords
Google AdWords are small text-only ads that often appear on the right hand side or top of Google’s search results page when you do a search.
They are extraordinarily powerful - much more so than you’d think at first sight - for 4 reasons.
They are 100% targeted: the advertiser chooses which keywords have to be entered before their ad is shown. This means that you can make your ad appear only in front of people actively looking for information about a topic.
You sell binoculars?
Then you can set up your AdWords ads so that they show up only when someone enters "Binoculars" into Google’s search box. You can also restrict your ad coverage to specific countries or even cities so you can focus your advertising budget geographically too.
If you wanted, you could decide only to advertise your binoculars to people living in Western Samoa even if you lived in Montana!
You only pay for click throughs. If no one clicks on your ad you don’t pay anything.
The amount you pay depends on 2 factors. The amount you bid for the keyword that triggered the display of your ad, and the success your ad has in attracting clicks.
*
The more you bid for a keyword to trigger the display of your ad, the higher it will rank on the page when that keyword is entered by someone.
*
The more your ad attracts clicks, the higher it will rank on the page too. (What this system does is move popular ads to the top of the page and thus it automatically makes sure that people tend to see the ads that they find most interesting.)
Google also gives advertisers incredibly detailed near real-time campaign data so you can monitor and adjust your ads without wasting much money. Small changes in your ad, including Capitalising the first letter of some words, can have a Big Impact on your click through rates which can help reduce your click costs.
So where does AdSense come in this?
Well, Google has taken the excellent AdWords program and extended it to provide ads on other sites like yours and mine and called this service "AdSense". That's all.
An AdWords ad on your site is an AdSense ad. It was designed by an AdWords advertiser (of whom there are many hundreds of thousands if not millions now) and these advertisers bid to get their ads on sites around the internet.
Key distinction
However, AdSense differs from AdWords in that Google, instead of looking at the search terms entered into its search box to determine what ads to show, looks instead at what keywords you have on your site.
Example
If you have a page on your site all about viral marketing, AdSense technology determines that it would be an appropriate place to post AdWords ads about viral marketing and related products.
This technology is called "content-targeting" and it is entirely automatic which means that once you've started to use AdSense you don't need to worry about getting the right sort of ads on your site - Google does this for you.
How you make money with AdSense
We’ve been over the basic money-making process: people click on ads on your site and Google shares the income with you. Maximizing your income is much harder and it raises what I call the content dilemma which we'll explore later too:
*
Is your site designed to earn AdSense revenue or is its main objective something else?
I hope some of this information helps .
*
You sign up for AdSense with Google, and, if you are accepted, Google will start placing ads on your web pages.
*
If someone on your site sees an ad and clicks on it they leave your site.
*
Google charges the advertiser for the click and shares this money with you.
*
The Ads you get on your web pages are relevant to your visitors - a process that happens automatically.
The AdSense program is a lot more complicated than outlined here but this gives you a quick overview and even though AdSense has developed massively since it was launched it remains easy to use and it is a remarkably simple way of making money with your website or even with your blog. You don't need to be a sophisticated web marketer to start earning money.
So how much money can you make with AdSense?
The amount you can earn per click varies enormously from a few cents to many dollars. Get your AdSense participation right and you can make several dollars a click! We will look at why different ads are worth different amounts later in this course.
The beauty of the system is that once you've set it up, it just carries on making money for your automatically and, as you'll see later on, you can start very quickly without spending any money on a website too if you haven't already got one.
AdSense is in effect an affiliate program for Google’s AdWords ads: instead of Google selling space on its search results pages (see Sponsored Ads when you next do a search), it sells space on your web pages for you.
So it is important to understand the AdWords system (which in any case is an essential internet skill) and not just because every single cent of the money you earn from AdSense comes from AdWords.
Google AdWords
Google AdWords are small text-only ads that often appear on the right hand side or top of Google’s search results page when you do a search.
They are extraordinarily powerful - much more so than you’d think at first sight - for 4 reasons.
They are 100% targeted: the advertiser chooses which keywords have to be entered before their ad is shown. This means that you can make your ad appear only in front of people actively looking for information about a topic.
You sell binoculars?
Then you can set up your AdWords ads so that they show up only when someone enters "Binoculars" into Google’s search box. You can also restrict your ad coverage to specific countries or even cities so you can focus your advertising budget geographically too.
If you wanted, you could decide only to advertise your binoculars to people living in Western Samoa even if you lived in Montana!
You only pay for click throughs. If no one clicks on your ad you don’t pay anything.
The amount you pay depends on 2 factors. The amount you bid for the keyword that triggered the display of your ad, and the success your ad has in attracting clicks.
*
The more you bid for a keyword to trigger the display of your ad, the higher it will rank on the page when that keyword is entered by someone.
*
The more your ad attracts clicks, the higher it will rank on the page too. (What this system does is move popular ads to the top of the page and thus it automatically makes sure that people tend to see the ads that they find most interesting.)
Google also gives advertisers incredibly detailed near real-time campaign data so you can monitor and adjust your ads without wasting much money. Small changes in your ad, including Capitalising the first letter of some words, can have a Big Impact on your click through rates which can help reduce your click costs.
So where does AdSense come in this?
Well, Google has taken the excellent AdWords program and extended it to provide ads on other sites like yours and mine and called this service "AdSense". That's all.
An AdWords ad on your site is an AdSense ad. It was designed by an AdWords advertiser (of whom there are many hundreds of thousands if not millions now) and these advertisers bid to get their ads on sites around the internet.
Key distinction
However, AdSense differs from AdWords in that Google, instead of looking at the search terms entered into its search box to determine what ads to show, looks instead at what keywords you have on your site.
Example
If you have a page on your site all about viral marketing, AdSense technology determines that it would be an appropriate place to post AdWords ads about viral marketing and related products.
This technology is called "content-targeting" and it is entirely automatic which means that once you've started to use AdSense you don't need to worry about getting the right sort of ads on your site - Google does this for you.
How you make money with AdSense
We’ve been over the basic money-making process: people click on ads on your site and Google shares the income with you. Maximizing your income is much harder and it raises what I call the content dilemma which we'll explore later too:
*
Is your site designed to earn AdSense revenue or is its main objective something else?
I hope some of this information helps .
Google adsense information
Some information on how AdSense works:
*
You sign up for AdSense with Google, and, if you are accepted, Google will start placing ads on your web pages.
*
If someone on your site sees an ad and clicks on it they leave your site.
*
Google charges the advertiser for the click and shares this money with you.
*
The Ads you get on your web pages are relevant to your visitors - a process that happens automatically.
The AdSense program is a lot more complicated than outlined here but this gives you a quick overview and even though AdSense has developed massively since it was launched it remains easy to use and it is a remarkably simple way of making money with your website or even with your blog. You don't need to be a sophisticated web marketer to start earning money.
So how much money can you make with AdSense?
The amount you can earn per click varies enormously from a few cents to many dollars. Get your AdSense participation right and you can make several dollars a click! We will look at why different ads are worth different amounts later in this course.
The beauty of the system is that once you've set it up, it just carries on making money for your automatically and, as you'll see later on, you can start very quickly without spending any money on a website too if you haven't already got one.
AdSense is in effect an affiliate program for Google’s AdWords ads: instead of Google selling space on its search results pages (see Sponsored Ads when you next do a search), it sells space on your web pages for you.
So it is important to understand the AdWords system (which in any case is an essential internet skill) and not just because every single cent of the money you earn from AdSense comes from AdWords.
Google AdWords
Google AdWords are small text-only ads that often appear on the right hand side or top of Google’s search results page when you do a search.
They are extraordinarily powerful - much more so than you’d think at first sight - for 4 reasons.
They are 100% targeted: the advertiser chooses which keywords have to be entered before their ad is shown. This means that you can make your ad appear only in front of people actively looking for information about a topic.
You sell binoculars?
Then you can set up your AdWords ads so that they show up only when someone enters "Binoculars" into Google’s search box. You can also restrict your ad coverage to specific countries or even cities so you can focus your advertising budget geographically too.
If you wanted, you could decide only to advertise your binoculars to people living in Western Samoa even if you lived in Montana!
You only pay for click throughs. If no one clicks on your ad you don’t pay anything.
The amount you pay depends on 2 factors. The amount you bid for the keyword that triggered the display of your ad, and the success your ad has in attracting clicks.
*
The more you bid for a keyword to trigger the display of your ad, the higher it will rank on the page when that keyword is entered by someone.
*
The more your ad attracts clicks, the higher it will rank on the page too. (What this system does is move popular ads to the top of the page and thus it automatically makes sure that people tend to see the ads that they find most interesting.)
Google also gives advertisers incredibly detailed near real-time campaign data so you can monitor and adjust your ads without wasting much money. Small changes in your ad, including Capitalising the first letter of some words, can have a Big Impact on your click through rates which can help reduce your click costs.
So where does AdSense come in this?
Well, Google has taken the excellent AdWords program and extended it to provide ads on other sites like yours and mine and called this service "AdSense". That's all.
An AdWords ad on your site is an AdSense ad. It was designed by an AdWords advertiser (of whom there are many hundreds of thousands if not millions now) and these advertisers bid to get their ads on sites around the internet.
Key distinction
However, AdSense differs from AdWords in that Google, instead of looking at the search terms entered into its search box to determine what ads to show, looks instead at what keywords you have on your site.
Example
If you have a page on your site all about viral marketing, AdSense technology determines that it would be an appropriate place to post AdWords ads about viral marketing and related products.
This technology is called "content-targeting" and it is entirely automatic which means that once you've started to use AdSense you don't need to worry about getting the right sort of ads on your site - Google does this for you.
How you make money with AdSense
We’ve been over the basic money-making process: people click on ads on your site and Google shares the income with you. Maximizing your income is much harder and it raises what I call the content dilemma which we'll explore later too:
*
Is your site designed to earn AdSense revenue or is its main objective something else?
I hope some of this information helps .
*
You sign up for AdSense with Google, and, if you are accepted, Google will start placing ads on your web pages.
*
If someone on your site sees an ad and clicks on it they leave your site.
*
Google charges the advertiser for the click and shares this money with you.
*
The Ads you get on your web pages are relevant to your visitors - a process that happens automatically.
The AdSense program is a lot more complicated than outlined here but this gives you a quick overview and even though AdSense has developed massively since it was launched it remains easy to use and it is a remarkably simple way of making money with your website or even with your blog. You don't need to be a sophisticated web marketer to start earning money.
So how much money can you make with AdSense?
The amount you can earn per click varies enormously from a few cents to many dollars. Get your AdSense participation right and you can make several dollars a click! We will look at why different ads are worth different amounts later in this course.
The beauty of the system is that once you've set it up, it just carries on making money for your automatically and, as you'll see later on, you can start very quickly without spending any money on a website too if you haven't already got one.
AdSense is in effect an affiliate program for Google’s AdWords ads: instead of Google selling space on its search results pages (see Sponsored Ads when you next do a search), it sells space on your web pages for you.
So it is important to understand the AdWords system (which in any case is an essential internet skill) and not just because every single cent of the money you earn from AdSense comes from AdWords.
Google AdWords
Google AdWords are small text-only ads that often appear on the right hand side or top of Google’s search results page when you do a search.
They are extraordinarily powerful - much more so than you’d think at first sight - for 4 reasons.
They are 100% targeted: the advertiser chooses which keywords have to be entered before their ad is shown. This means that you can make your ad appear only in front of people actively looking for information about a topic.
You sell binoculars?
Then you can set up your AdWords ads so that they show up only when someone enters "Binoculars" into Google’s search box. You can also restrict your ad coverage to specific countries or even cities so you can focus your advertising budget geographically too.
If you wanted, you could decide only to advertise your binoculars to people living in Western Samoa even if you lived in Montana!
You only pay for click throughs. If no one clicks on your ad you don’t pay anything.
The amount you pay depends on 2 factors. The amount you bid for the keyword that triggered the display of your ad, and the success your ad has in attracting clicks.
*
The more you bid for a keyword to trigger the display of your ad, the higher it will rank on the page when that keyword is entered by someone.
*
The more your ad attracts clicks, the higher it will rank on the page too. (What this system does is move popular ads to the top of the page and thus it automatically makes sure that people tend to see the ads that they find most interesting.)
Google also gives advertisers incredibly detailed near real-time campaign data so you can monitor and adjust your ads without wasting much money. Small changes in your ad, including Capitalising the first letter of some words, can have a Big Impact on your click through rates which can help reduce your click costs.
So where does AdSense come in this?
Well, Google has taken the excellent AdWords program and extended it to provide ads on other sites like yours and mine and called this service "AdSense". That's all.
An AdWords ad on your site is an AdSense ad. It was designed by an AdWords advertiser (of whom there are many hundreds of thousands if not millions now) and these advertisers bid to get their ads on sites around the internet.
Key distinction
However, AdSense differs from AdWords in that Google, instead of looking at the search terms entered into its search box to determine what ads to show, looks instead at what keywords you have on your site.
Example
If you have a page on your site all about viral marketing, AdSense technology determines that it would be an appropriate place to post AdWords ads about viral marketing and related products.
This technology is called "content-targeting" and it is entirely automatic which means that once you've started to use AdSense you don't need to worry about getting the right sort of ads on your site - Google does this for you.
How you make money with AdSense
We’ve been over the basic money-making process: people click on ads on your site and Google shares the income with you. Maximizing your income is much harder and it raises what I call the content dilemma which we'll explore later too:
*
Is your site designed to earn AdSense revenue or is its main objective something else?
I hope some of this information helps .
Google adsense informationhow to
Some information on how AdSense works:
*
You sign up for AdSense with Google, and, if you are accepted, Google will start placing ads on your web pages.
*
If someone on your site sees an ad and clicks on it they leave your site.
*
Google charges the advertiser for the click and shares this money with you.
*
The Ads you get on your web pages are relevant to your visitors - a process that happens automatically.
The AdSense program is a lot more complicated than outlined here but this gives you a quick overview and even though AdSense has developed massively since it was launched it remains easy to use and it is a remarkably simple way of making money with your website or even with your blog. You don't need to be a sophisticated web marketer to start earning money.
So how much money can you make with AdSense?
The amount you can earn per click varies enormously from a few cents to many dollars. Get your AdSense participation right and you can make several dollars a click! We will look at why different ads are worth different amounts later in this course.
The beauty of the system is that once you've set it up, it just carries on making money for your automatically and, as you'll see later on, you can start very quickly without spending any money on a website too if you haven't already got one.
AdSense is in effect an affiliate program for Google’s AdWords ads: instead of Google selling space on its search results pages (see Sponsored Ads when you next do a search), it sells space on your web pages for you.
So it is important to understand the AdWords system (which in any case is an essential internet skill) and not just because every single cent of the money you earn from AdSense comes from AdWords.
Google AdWords
Google AdWords are small text-only ads that often appear on the right hand side or top of Google’s search results page when you do a search.
They are extraordinarily powerful - much more so than you’d think at first sight - for 4 reasons.
They are 100% targeted: the advertiser chooses which keywords have to be entered before their ad is shown. This means that you can make your ad appear only in front of people actively looking for information about a topic.
You sell binoculars?
Then you can set up your AdWords ads so that they show up only when someone enters "Binoculars" into Google’s search box. You can also restrict your ad coverage to specific countries or even cities so you can focus your advertising budget geographically too.
If you wanted, you could decide only to advertise your binoculars to people living in Western Samoa even if you lived in Montana!
You only pay for click throughs. If no one clicks on your ad you don’t pay anything.
The amount you pay depends on 2 factors. The amount you bid for the keyword that triggered the display of your ad, and the success your ad has in attracting clicks.
*
The more you bid for a keyword to trigger the display of your ad, the higher it will rank on the page when that keyword is entered by someone.
*
The more your ad attracts clicks, the higher it will rank on the page too. (What this system does is move popular ads to the top of the page and thus it automatically makes sure that people tend to see the ads that they find most interesting.)
Google also gives advertisers incredibly detailed near real-time campaign data so you can monitor and adjust your ads without wasting much money. Small changes in your ad, including Capitalising the first letter of some words, can have a Big Impact on your click through rates which can help reduce your click costs.
So where does AdSense come in this?
Well, Google has taken the excellent AdWords program and extended it to provide ads on other sites like yours and mine and called this service "AdSense". That's all.
An AdWords ad on your site is an AdSense ad. It was designed by an AdWords advertiser (of whom there are many hundreds of thousands if not millions now) and these advertisers bid to get their ads on sites around the internet.
Key distinction
However, AdSense differs from AdWords in that Google, instead of looking at the search terms entered into its search box to determine what ads to show, looks instead at what keywords you have on your site.
Example
If you have a page on your site all about viral marketing, AdSense technology determines that it would be an appropriate place to post AdWords ads about viral marketing and related products.
This technology is called "content-targeting" and it is entirely automatic which means that once you've started to use AdSense you don't need to worry about getting the right sort of ads on your site - Google does this for you.
How you make money with AdSense
We’ve been over the basic money-making process: people click on ads on your site and Google shares the income with you. Maximizing your income is much harder and it raises what I call the content dilemma which we'll explore later too:
*
Is your site designed to earn AdSense revenue or is its main objective something else?
I hope some of this information helps .
*
You sign up for AdSense with Google, and, if you are accepted, Google will start placing ads on your web pages.
*
If someone on your site sees an ad and clicks on it they leave your site.
*
Google charges the advertiser for the click and shares this money with you.
*
The Ads you get on your web pages are relevant to your visitors - a process that happens automatically.
The AdSense program is a lot more complicated than outlined here but this gives you a quick overview and even though AdSense has developed massively since it was launched it remains easy to use and it is a remarkably simple way of making money with your website or even with your blog. You don't need to be a sophisticated web marketer to start earning money.
So how much money can you make with AdSense?
The amount you can earn per click varies enormously from a few cents to many dollars. Get your AdSense participation right and you can make several dollars a click! We will look at why different ads are worth different amounts later in this course.
The beauty of the system is that once you've set it up, it just carries on making money for your automatically and, as you'll see later on, you can start very quickly without spending any money on a website too if you haven't already got one.
AdSense is in effect an affiliate program for Google’s AdWords ads: instead of Google selling space on its search results pages (see Sponsored Ads when you next do a search), it sells space on your web pages for you.
So it is important to understand the AdWords system (which in any case is an essential internet skill) and not just because every single cent of the money you earn from AdSense comes from AdWords.
Google AdWords
Google AdWords are small text-only ads that often appear on the right hand side or top of Google’s search results page when you do a search.
They are extraordinarily powerful - much more so than you’d think at first sight - for 4 reasons.
They are 100% targeted: the advertiser chooses which keywords have to be entered before their ad is shown. This means that you can make your ad appear only in front of people actively looking for information about a topic.
You sell binoculars?
Then you can set up your AdWords ads so that they show up only when someone enters "Binoculars" into Google’s search box. You can also restrict your ad coverage to specific countries or even cities so you can focus your advertising budget geographically too.
If you wanted, you could decide only to advertise your binoculars to people living in Western Samoa even if you lived in Montana!
You only pay for click throughs. If no one clicks on your ad you don’t pay anything.
The amount you pay depends on 2 factors. The amount you bid for the keyword that triggered the display of your ad, and the success your ad has in attracting clicks.
*
The more you bid for a keyword to trigger the display of your ad, the higher it will rank on the page when that keyword is entered by someone.
*
The more your ad attracts clicks, the higher it will rank on the page too. (What this system does is move popular ads to the top of the page and thus it automatically makes sure that people tend to see the ads that they find most interesting.)
Google also gives advertisers incredibly detailed near real-time campaign data so you can monitor and adjust your ads without wasting much money. Small changes in your ad, including Capitalising the first letter of some words, can have a Big Impact on your click through rates which can help reduce your click costs.
So where does AdSense come in this?
Well, Google has taken the excellent AdWords program and extended it to provide ads on other sites like yours and mine and called this service "AdSense". That's all.
An AdWords ad on your site is an AdSense ad. It was designed by an AdWords advertiser (of whom there are many hundreds of thousands if not millions now) and these advertisers bid to get their ads on sites around the internet.
Key distinction
However, AdSense differs from AdWords in that Google, instead of looking at the search terms entered into its search box to determine what ads to show, looks instead at what keywords you have on your site.
Example
If you have a page on your site all about viral marketing, AdSense technology determines that it would be an appropriate place to post AdWords ads about viral marketing and related products.
This technology is called "content-targeting" and it is entirely automatic which means that once you've started to use AdSense you don't need to worry about getting the right sort of ads on your site - Google does this for you.
How you make money with AdSense
We’ve been over the basic money-making process: people click on ads on your site and Google shares the income with you. Maximizing your income is much harder and it raises what I call the content dilemma which we'll explore later too:
*
Is your site designed to earn AdSense revenue or is its main objective something else?
I hope some of this information helps .
Google adsense information
Some information on how AdSense works:
*
You sign up for AdSense with Google, and, if you are accepted, Google will start placing ads on your web pages.
*
If someone on your site sees an ad and clicks on it they leave your site.
*
Google charges the advertiser for the click and shares this money with you.
*
The Ads you get on your web pages are relevant to your visitors - a process that happens automatically.
The AdSense program is a lot more complicated than outlined here but this gives you a quick overview and even though AdSense has developed massively since it was launched it remains easy to use and it is a remarkably simple way of making money with your website or even with your blog. You don't need to be a sophisticated web marketer to start earning money.
So how much money can you make with AdSense?
The amount you can earn per click varies enormously from a few cents to many dollars. Get your AdSense participation right and you can make several dollars a click! We will look at why different ads are worth different amounts later in this course.
The beauty of the system is that once you've set it up, it just carries on making money for your automatically and, as you'll see later on, you can start very quickly without spending any money on a website too if you haven't already got one.
AdSense is in effect an affiliate program for Google’s AdWords ads: instead of Google selling space on its search results pages (see Sponsored Ads when you next do a search), it sells space on your web pages for you.
So it is important to understand the AdWords system (which in any case is an essential internet skill) and not just because every single cent of the money you earn from AdSense comes from AdWords.
Google AdWords
Google AdWords are small text-only ads that often appear on the right hand side or top of Google’s search results page when you do a search.
They are extraordinarily powerful - much more so than you’d think at first sight - for 4 reasons.
They are 100% targeted: the advertiser chooses which keywords have to be entered before their ad is shown. This means that you can make your ad appear only in front of people actively looking for information about a topic.
You sell binoculars?
Then you can set up your AdWords ads so that they show up only when someone enters "Binoculars" into Google’s search box. You can also restrict your ad coverage to specific countries or even cities so you can focus your advertising budget geographically too.
If you wanted, you could decide only to advertise your binoculars to people living in Western Samoa even if you lived in Montana!
You only pay for click throughs. If no one clicks on your ad you don’t pay anything.
The amount you pay depends on 2 factors. The amount you bid for the keyword that triggered the display of your ad, and the success your ad has in attracting clicks.
*
The more you bid for a keyword to trigger the display of your ad, the higher it will rank on the page when that keyword is entered by someone.
*
The more your ad attracts clicks, the higher it will rank on the page too. (What this system does is move popular ads to the top of the page and thus it automatically makes sure that people tend to see the ads that they find most interesting.)
Google also gives advertisers incredibly detailed near real-time campaign data so you can monitor and adjust your ads without wasting much money. Small changes in your ad, including Capitalising the first letter of some words, can have a Big Impact on your click through rates which can help reduce your click costs.
So where does AdSense come in this?
Well, Google has taken the excellent AdWords program and extended it to provide ads on other sites like yours and mine and called this service "AdSense". That's all.
An AdWords ad on your site is an AdSense ad. It was designed by an AdWords advertiser (of whom there are many hundreds of thousands if not millions now) and these advertisers bid to get their ads on sites around the internet.
Key distinction
However, AdSense differs from AdWords in that Google, instead of looking at the search terms entered into its search box to determine what ads to show, looks instead at what keywords you have on your site.
Example
If you have a page on your site all about viral marketing, AdSense technology determines that it would be an appropriate place to post AdWords ads about viral marketing and related products.
This technology is called "content-targeting" and it is entirely automatic which means that once you've started to use AdSense you don't need to worry about getting the right sort of ads on your site - Google does this for you.
How you make money with AdSense
We’ve been over the basic money-making process: people click on ads on your site and Google shares the income with you. Maximizing your income is much harder and it raises what I call the content dilemma which we'll explore later too:
*
Is your site designed to earn AdSense revenue or is its main objective something else?
I hope some of this information helps .
*
You sign up for AdSense with Google, and, if you are accepted, Google will start placing ads on your web pages.
*
If someone on your site sees an ad and clicks on it they leave your site.
*
Google charges the advertiser for the click and shares this money with you.
*
The Ads you get on your web pages are relevant to your visitors - a process that happens automatically.
The AdSense program is a lot more complicated than outlined here but this gives you a quick overview and even though AdSense has developed massively since it was launched it remains easy to use and it is a remarkably simple way of making money with your website or even with your blog. You don't need to be a sophisticated web marketer to start earning money.
So how much money can you make with AdSense?
The amount you can earn per click varies enormously from a few cents to many dollars. Get your AdSense participation right and you can make several dollars a click! We will look at why different ads are worth different amounts later in this course.
The beauty of the system is that once you've set it up, it just carries on making money for your automatically and, as you'll see later on, you can start very quickly without spending any money on a website too if you haven't already got one.
AdSense is in effect an affiliate program for Google’s AdWords ads: instead of Google selling space on its search results pages (see Sponsored Ads when you next do a search), it sells space on your web pages for you.
So it is important to understand the AdWords system (which in any case is an essential internet skill) and not just because every single cent of the money you earn from AdSense comes from AdWords.
Google AdWords
Google AdWords are small text-only ads that often appear on the right hand side or top of Google’s search results page when you do a search.
They are extraordinarily powerful - much more so than you’d think at first sight - for 4 reasons.
They are 100% targeted: the advertiser chooses which keywords have to be entered before their ad is shown. This means that you can make your ad appear only in front of people actively looking for information about a topic.
You sell binoculars?
Then you can set up your AdWords ads so that they show up only when someone enters "Binoculars" into Google’s search box. You can also restrict your ad coverage to specific countries or even cities so you can focus your advertising budget geographically too.
If you wanted, you could decide only to advertise your binoculars to people living in Western Samoa even if you lived in Montana!
You only pay for click throughs. If no one clicks on your ad you don’t pay anything.
The amount you pay depends on 2 factors. The amount you bid for the keyword that triggered the display of your ad, and the success your ad has in attracting clicks.
*
The more you bid for a keyword to trigger the display of your ad, the higher it will rank on the page when that keyword is entered by someone.
*
The more your ad attracts clicks, the higher it will rank on the page too. (What this system does is move popular ads to the top of the page and thus it automatically makes sure that people tend to see the ads that they find most interesting.)
Google also gives advertisers incredibly detailed near real-time campaign data so you can monitor and adjust your ads without wasting much money. Small changes in your ad, including Capitalising the first letter of some words, can have a Big Impact on your click through rates which can help reduce your click costs.
So where does AdSense come in this?
Well, Google has taken the excellent AdWords program and extended it to provide ads on other sites like yours and mine and called this service "AdSense". That's all.
An AdWords ad on your site is an AdSense ad. It was designed by an AdWords advertiser (of whom there are many hundreds of thousands if not millions now) and these advertisers bid to get their ads on sites around the internet.
Key distinction
However, AdSense differs from AdWords in that Google, instead of looking at the search terms entered into its search box to determine what ads to show, looks instead at what keywords you have on your site.
Example
If you have a page on your site all about viral marketing, AdSense technology determines that it would be an appropriate place to post AdWords ads about viral marketing and related products.
This technology is called "content-targeting" and it is entirely automatic which means that once you've started to use AdSense you don't need to worry about getting the right sort of ads on your site - Google does this for you.
How you make money with AdSense
We’ve been over the basic money-making process: people click on ads on your site and Google shares the income with you. Maximizing your income is much harder and it raises what I call the content dilemma which we'll explore later too:
*
Is your site designed to earn AdSense revenue or is its main objective something else?
I hope some of this information helps .
Google adsense informationhow to
Some information on how AdSense works:
*
You sign up for AdSense with Google, and, if you are accepted, Google will start placing ads on your web pages.
*
If someone on your site sees an ad and clicks on it they leave your site.
*
Google charges the advertiser for the click and shares this money with you.
*
The Ads you get on your web pages are relevant to your visitors - a process that happens automatically.
The AdSense program is a lot more complicated than outlined here but this gives you a quick overview and even though AdSense has developed massively since it was launched it remains easy to use and it is a remarkably simple way of making money with your website or even with your blog. You don't need to be a sophisticated web marketer to start earning money.
So how much money can you make with AdSense?
The amount you can earn per click varies enormously from a few cents to many dollars. Get your AdSense participation right and you can make several dollars a click! We will look at why different ads are worth different amounts later in this course.
The beauty of the system is that once you've set it up, it just carries on making money for your automatically and, as you'll see later on, you can start very quickly without spending any money on a website too if you haven't already got one.
AdSense is in effect an affiliate program for Google’s AdWords ads: instead of Google selling space on its search results pages (see Sponsored Ads when you next do a search), it sells space on your web pages for you.
So it is important to understand the AdWords system (which in any case is an essential internet skill) and not just because every single cent of the money you earn from AdSense comes from AdWords.
Google AdWords
Google AdWords are small text-only ads that often appear on the right hand side or top of Google’s search results page when you do a search.
They are extraordinarily powerful - much more so than you’d think at first sight - for 4 reasons.
They are 100% targeted: the advertiser chooses which keywords have to be entered before their ad is shown. This means that you can make your ad appear only in front of people actively looking for information about a topic.
You sell binoculars?
Then you can set up your AdWords ads so that they show up only when someone enters "Binoculars" into Google’s search box. You can also restrict your ad coverage to specific countries or even cities so you can focus your advertising budget geographically too.
If you wanted, you could decide only to advertise your binoculars to people living in Western Samoa even if you lived in Montana!
You only pay for click throughs. If no one clicks on your ad you don’t pay anything.
The amount you pay depends on 2 factors. The amount you bid for the keyword that triggered the display of your ad, and the success your ad has in attracting clicks.
*
The more you bid for a keyword to trigger the display of your ad, the higher it will rank on the page when that keyword is entered by someone.
*
The more your ad attracts clicks, the higher it will rank on the page too. (What this system does is move popular ads to the top of the page and thus it automatically makes sure that people tend to see the ads that they find most interesting.)
Google also gives advertisers incredibly detailed near real-time campaign data so you can monitor and adjust your ads without wasting much money. Small changes in your ad, including Capitalising the first letter of some words, can have a Big Impact on your click through rates which can help reduce your click costs.
So where does AdSense come in this?
Well, Google has taken the excellent AdWords program and extended it to provide ads on other sites like yours and mine and called this service "AdSense". That's all.
An AdWords ad on your site is an AdSense ad. It was designed by an AdWords advertiser (of whom there are many hundreds of thousands if not millions now) and these advertisers bid to get their ads on sites around the internet.
Key distinction
However, AdSense differs from AdWords in that Google, instead of looking at the search terms entered into its search box to determine what ads to show, looks instead at what keywords you have on your site.
Example
If you have a page on your site all about viral marketing, AdSense technology determines that it would be an appropriate place to post AdWords ads about viral marketing and related products.
This technology is called "content-targeting" and it is entirely automatic which means that once you've started to use AdSense you don't need to worry about getting the right sort of ads on your site - Google does this for you.
How you make money with AdSense
We’ve been over the basic money-making process: people click on ads on your site and Google shares the income with you. Maximizing your income is much harder and it raises what I call the content dilemma which we'll explore later too:
*
Is your site designed to earn AdSense revenue or is its main objective something else?
I hope some of this information helps .
*
You sign up for AdSense with Google, and, if you are accepted, Google will start placing ads on your web pages.
*
If someone on your site sees an ad and clicks on it they leave your site.
*
Google charges the advertiser for the click and shares this money with you.
*
The Ads you get on your web pages are relevant to your visitors - a process that happens automatically.
The AdSense program is a lot more complicated than outlined here but this gives you a quick overview and even though AdSense has developed massively since it was launched it remains easy to use and it is a remarkably simple way of making money with your website or even with your blog. You don't need to be a sophisticated web marketer to start earning money.
So how much money can you make with AdSense?
The amount you can earn per click varies enormously from a few cents to many dollars. Get your AdSense participation right and you can make several dollars a click! We will look at why different ads are worth different amounts later in this course.
The beauty of the system is that once you've set it up, it just carries on making money for your automatically and, as you'll see later on, you can start very quickly without spending any money on a website too if you haven't already got one.
AdSense is in effect an affiliate program for Google’s AdWords ads: instead of Google selling space on its search results pages (see Sponsored Ads when you next do a search), it sells space on your web pages for you.
So it is important to understand the AdWords system (which in any case is an essential internet skill) and not just because every single cent of the money you earn from AdSense comes from AdWords.
Google AdWords
Google AdWords are small text-only ads that often appear on the right hand side or top of Google’s search results page when you do a search.
They are extraordinarily powerful - much more so than you’d think at first sight - for 4 reasons.
They are 100% targeted: the advertiser chooses which keywords have to be entered before their ad is shown. This means that you can make your ad appear only in front of people actively looking for information about a topic.
You sell binoculars?
Then you can set up your AdWords ads so that they show up only when someone enters "Binoculars" into Google’s search box. You can also restrict your ad coverage to specific countries or even cities so you can focus your advertising budget geographically too.
If you wanted, you could decide only to advertise your binoculars to people living in Western Samoa even if you lived in Montana!
You only pay for click throughs. If no one clicks on your ad you don’t pay anything.
The amount you pay depends on 2 factors. The amount you bid for the keyword that triggered the display of your ad, and the success your ad has in attracting clicks.
*
The more you bid for a keyword to trigger the display of your ad, the higher it will rank on the page when that keyword is entered by someone.
*
The more your ad attracts clicks, the higher it will rank on the page too. (What this system does is move popular ads to the top of the page and thus it automatically makes sure that people tend to see the ads that they find most interesting.)
Google also gives advertisers incredibly detailed near real-time campaign data so you can monitor and adjust your ads without wasting much money. Small changes in your ad, including Capitalising the first letter of some words, can have a Big Impact on your click through rates which can help reduce your click costs.
So where does AdSense come in this?
Well, Google has taken the excellent AdWords program and extended it to provide ads on other sites like yours and mine and called this service "AdSense". That's all.
An AdWords ad on your site is an AdSense ad. It was designed by an AdWords advertiser (of whom there are many hundreds of thousands if not millions now) and these advertisers bid to get their ads on sites around the internet.
Key distinction
However, AdSense differs from AdWords in that Google, instead of looking at the search terms entered into its search box to determine what ads to show, looks instead at what keywords you have on your site.
Example
If you have a page on your site all about viral marketing, AdSense technology determines that it would be an appropriate place to post AdWords ads about viral marketing and related products.
This technology is called "content-targeting" and it is entirely automatic which means that once you've started to use AdSense you don't need to worry about getting the right sort of ads on your site - Google does this for you.
How you make money with AdSense
We’ve been over the basic money-making process: people click on ads on your site and Google shares the income with you. Maximizing your income is much harder and it raises what I call the content dilemma which we'll explore later too:
*
Is your site designed to earn AdSense revenue or is its main objective something else?
I hope some of this information helps .
Sunday, May 27, 2007
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