Very well said:
An example of marketing on the Internet... Search engines are a very, very powerful way to obtain new customers, and they're practically free. They've brought me a thousand of customers over the years. If someone types in a specific phrase in a search engine and your product comes up in the first few entries, it's free advertising. I've gotten boatloads of quality sales leads just exactly this way.
But as we all know, it's not as simple as just throwing some information on a website and waiting for the orders to start coming in. There has to be a precise match between the words your customer is typing in, and the content on your website. It's a very strategic process and it requires that you know exactly what your customers are already looking for. That phrase that they type in Yahoo! or Google is part of the conversation inside their head. Tap into that conversation and your product will sell.
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